Compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it?
Media Coursework. Task: compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it? Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. Many young children and both men and women are murdered or injured by firearms. The arms should be used by police and only. This advertisement is targeted at youths and young adults. The message of the second advertisement is that the RSPCA is trying to persuade people who eat eggs to buy certain packaging eggs. A company who brand their packaging by saying that their eggs are fresh are most likely to be lying as the truth is that the ways their eggs are produced
Promotions & Advertising
Promotions & Advertising The purpose of promotion is to communicate directly with potential or existing customers, in order to encourage them to buy the product and recommend it to others. The promotional mix involves different forms of promotions. There are: * Personal selling * Public Relations * Sales promotion * Direct Marketing * Trade Fairs and Exhibitions * Sponsorship * Advertising * Personal selling It is a form of promotion which involves direct contact between the Lancôme's sales representatives and prospective customers. Normally it can be seen on the street or in centres. Advantages * It is easier to persuade customers to buy the product * The selling person may know what the feeling/reaction of the customers is * It is clear to let customers know everything about the product such as functions, where it made and background etc Disadvantages * If the selling person is not adroit in the conservation, customers may be unhappy and go away * Customers may not have time to listen to the selling person's introduction of the product * Public Relations Public relations is all about publicising and promoting a positive image of Lancôme organisation's achievements with a view to influencing customers to buy products. Major retailers spend a great deal on public relations to promote a responsible, caring and high-quality image. Other companies carry
I am aiming to sell the fragrance by advertisement and I am hoping that my billboard design will be seen all over the world and that my magazine adverts will appear in a lot of woman's magazines of which my target audience read.
GCSE Practical Assignment 2002 Evaluation By designing my billboard and magazine adverts I am aiming to sell the fragrance by advertisement and I am hoping that my billboard design will be seen all over the world and that my magazine adverts will appear in a lot of woman's magazines of which my target audience read. To make my billboard and magazine designs, I first did a lot of research on women's fragrance adverts and became familiar with all the conventions of this type of advert. I then designed my brand name, tag line and did some research on perfume bottles in magazines and on the Internet. I then needed a picture of a model for my advertisements, so I used a digital camera to take a photograph of a friend. I also used the digital camera to take photographs of my brand name and bottle. Once I had all the conventions needed to make an advert, I used a programme called Photoshop, which is a photo-editing piece of software. I then got my floppy disk out of the digital camera with all my pictures on and began putting my advertisements together. Each picture is called a layer on Photoshop, so I opened up all my layers, which include the model, brand name and bottle and arranged them to the way I wanted it to look. Once everything was in place, I picked a colour I wanted the background to be and used the airbrush to carefully paint around the images and then fill in
Analysis of a Printed Advertisement
Analysis of a Printed Advertisement Introduction The point of a magazine advertisement (or any advertisement) is to attract your attention and persuade you to buy their product. Another issue is that all advertisements have a target audience; this is basically a certain group of people the company is aiming for to sell their product. This advertisement that I am analysing is about a cosmetic called Oxy Duo Pads. It is said to be able to get rid of spots because it 'clears the dead skin grease and grime out of my pores.' Target Audience This advertisement is aimed at teenagers and from a stereotypical point of view you could say is aimed at teenage girls because it is said that women care more about the way they look. It is aimed at teenagers because it is well known that teenagers develop acne during that period. The advertisement is also in colour. This is more likely to attract teenagers than if it was in black and white. Layout The design is very large with the whole picture shaped as a television screen. This also suggests that it is for teenagers because it is thought that teenagers watch the most television. The colours are repeated over and over again in places like the braids in the girl's hair and the highlighted words. They also are bright and eye catching. These colours are also the same colours on the container of the product that helps the buyer
Coca Cola company review
Assignment 1 By: Jia Hui Sun For: Rosemary Venne Commerce 101.3(11) Submitted: 15 October 2004 . This essay is regarding the most famous soft drink in the world - Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world's largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty, another important reason is the company's marketing strategy. The 4 'P's (i.e. product, price, place, promotion) will be talked about as following. PRODUCT The Coca Cola Company has almost 400 brands of beverage. It markets four of the world's top five soft drink brands (Classic, Sprite etc). Consumers in nearly 200 countries enjoy The Coca Cola company's products every day. The original and the best sell brand is Classic. It probably is the most people's first choice. However, The Company does not rely on solely brand; it is keep developing new brand to satisfy consumer's need. For instance, in response to the burgeoning popularity of low-carbohydrate diet, Coca Cola developed a low-carbohydrate alternative to Coke classic, which is called Coca Cola C2. It went
Advertisement Analysis
Advertisement Analysis. This essay aims to decode the representational symbols in an advertisement which is selling alcohol. The target receiver is a young adult male and the advertisements appeared in a music magazine. All advertisements contain signifiers that carry meaning to the receiver in terms of denotations and connotations. Denotations are the images portrayed in the advertisement which clear for the viewers to see. While connotations are associated ideas suggested to the viewer by the content of the advertisement. The type of signifiers that are used to send messages in an advertisement include colour, focus, shape, camera angle, stereotype, positioning and all of these areas need to be considered. Advertisement 1 is advertising Abbot Ale. The photograph consists of a young woman lying in bed with a look of pleasure on her face. There is a small statement at the top left hand corner of the page. In the bottom right hand corner of the page there is a picture of a pint glass filled with ale, with the ale's logo printed on. There is a beer pump with the ale's logo on it to the left of the glass with a statement that is directly related to the product. Advertisement 2 is advertising Budweiser beer. The picture consists of five playing cards that are all kings. There are the four different suits and also a playing card that depicts two bottles of Budweiser. There is a
Gender Stereotypes in Advertising.
Mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet. The latter is now the most developing medium, however, TV also has a wide field of influence. By creating a certain type of message, media can manipulate people’s attitude and opinions. I would like to focus on this problem by investigating commercials structure; I will also attempt to specify gender stereotypes, which are used in advertising as a persuasion technique. Stereotypes People organize their knowledge about the world around them by sorting and simplifying received information. Therefore, they create cognitive schemes, which are certain representations of the reality displaying its most typical and fundamental elements and properties. These schemes are responsible for defining the essence of our worldview and have a significant influence on social cognition – understanding, anticipation, situation and emotion control. One of the most important types of schemes used for orientation in the social environment are the stereotypes, representing the opinions among members of a certain group about the other groups. They are internalized during the socialization. They can be a result of our own observations or be adopted from the influence of the significant others,
Media Studies
Media Studies By Stefan Codrington The two advertisements I have chosen to compare are taken from the Daily Mirror, and are both advertising car finance loans. The advertisements promote two companies - Yes Car Credit and Approved Car Finance. Both advertisements are aimed at drivers who require car credit and both use different techniques to attract the reader's attention. The first and foremost connotation used in the advertisements is in the company names the words 'yes' and 'approved' immediately imply that the reader is assured car finance before he has even applied. It is this positive outlook that sets the scene for the rest of the advertisement; the reader reads the advertisement in light of this suggestion and so the reader is conditioned to believe that there is no way that he can be refused car credit, although this is a possible reality. Upon looking at the general layout of the advertisements, the advertisement for Approved Car Finance appears to be much more loosely arranged on the page, as the space surrounding the text and images has been effectively used to make the text seem less taxing on the reader's eyes and give the impression that there is little text to read. This interests the reader and makes him think that it will not take long to read it all and as though the company needs to do little persuasion as its reputation precedes it. Although the
Marketing research.
.0 Problem definition 1 .1 Background of the project 1 .2 Problem formulation 2 .3 Methodology 2 .4 limitations 2 2.0 General description 2 Company Overview 2 Company mission 3 Product introduction 3 3.0 Collection of data 4 4.0 Desk research 5 Target group 5 Market situation 6 6.0 Field research 8 Market overview 8 Preference about the games 9 Distribution channel 10 Factors Influence Buying Behaviour 12 Game settings preference 14 Other results 14 7.0 Conclusion 16 8.0 Enclosures 16 .0 Problem definition .1 Background of the project There are hundred of company games shops in Copenhagen, the distribution of goods is quite convenient, but nearly most of the game is base on the European culture, the story of the game is also base on western country's history. Now a day, many people prefer Asian culture; they prefer Asian music, the design of building and people in the game. So it will be a good time to push the Chinese game into the European stage. And the RPG game included all the issues above, it can provide old Chinese history, culture, just like bring people go around China in old time. .2 Problem formulation There are many good Chinese RPG game in the Asian market, and now the project focus on a survey to make sure whether should translate the game to different European langue and push to the market right now. The target group will be
MARKETING STRATEGIES
MARKETING STRATEGIES 2003/2004 Introduction For this assignment I will have to make a marketing strategy on how to promote our business. I will be opening a sports shop in Whitechapel so I will have to promote my business. To choose how I will promote the business I will have to investigate on the options available and then choose the best one. There is already another sport shop (JD Sports) in the area so we will have to compete with it to maximise our profits. Our sports shop will provide the customers with a choice of sports equipment and sportswear. To choose the type of promotion that I will employ, I will have to find out about the people's demands and the type of advertisement/promotion that influences them the most. Here are some of things that I would like to find out about from my research: > Who my customers will be > What customers are willing to pay for > What types of advertising are most effective > The sport needs that the customers demand > What they are interested in from sports shops To get this information I will make a questionnaire and visit a park on a Saturday afternoon. There are regular football tournaments held on Saturdays in the park, where a good number of sporty people will be there. Most of the people that are present will be male and in their late teens and from my observations I have noticed that most of the people who wear sports
