Why is Coca Cola such a successful company?
Why is Coca Cola such a successful company? Why is Coca Cola such a successful company? Most companies become successful in the first place due to a successful marketing campaign. The factors of whether or not, it becomes successful depends upon the marketing mix. Some of the dynamics to the marketing mix are endorsement, merchandising, product placement, exhibitions, public relations, sponsorship and of course one of the biggest parts to marketing advertising. Here are some facts about Coca-Cola. It is a well-known beverage company since a pharmacist, Dr. John Stith Pemberton, founded Coca-Cola in 1886 in Georgia, U.S.A. Today, the Coca-Cola is sold in near 200 countries all over the world, and becomes a kind of world wide brand-named beverages. It was the 41st on the list of the 100 Largest Economic Entities in 2001.Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. By the late 1890s, Coca-Cola was one of America's most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle. Until the 1960s, both small town and
