As the Marketing Manager of this ice cream firm, CALMOR, I have written this report detailing the marketing strategy for the launching and selling of a new ice cream
- Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have written this report detailing the marketing strategy for the launching and selling of a new ice cream containing liqueur, as the ice cream liqueur would contain at least 6% alcohol, there are restrictions as to where it can be sold. With a budget of £5 million, I have also detailed where this budget is to be allocated. Located within the Appendix are the mind maps and action plans that I have produced to help me follow the principles of marketing in investigating, launching, and selling liqueur ice creams. Marketing and marketing research affects the choice of the marketing strategy used because it is the results that the marketing research has produced that will guide me as to what is the best ways in which to get the product onto and made a success of in the marketplace. Also so that we can ascertain the best marketing mix that would apply to the product to be launched. C1 The Marketing Strategy requires Research to find out: * Customer Requirements - Is there a market for liqueur ice creams? * The Right Products to Develop to Meet Customer Needs - Which liqueurs would the consumer's prefer/buy the most? Which product variation is preferred? * How to Position the Product in Relation to Other Products - Where to sell/to whom? * The Right Marketing Mix - Is the product right?, Is
To read a work of literature as literature is also to read it as an historical document. Do you agree?
FORMATIVE COURSEWORK To read a work of literature as literature is also to read it as an historical document. Do you agree? Literature is expressive of the author's life experiences due to social ideology and power structures in place at the time of writing. As Sinfield states "The strength of ideology derives from the way it gets to be common sense; it 'goes without saying.' For its production is not an external process, stories are not outside ourselves..." Literature is written for a number of causal reasons, those being the affairs and circumstances of the author within his historical era. In contrast to this, the formalist approach would however go against the argument that a piece of literature cannot be read as a historical document as it takes the standpoint that"...the study of literature should first and foremost, concentrate on the actual works of art themselves" (Wellek and Warren). To carry this line of thought when addressing a text would however neglect a number of other possible meanings (influenced by the historical context in which the text is set) which any given work may be trying to convey. For a reader to read a piece of a literature in a complete vacuum of historical context would deny him both insight and understanding into the society of the author's time. There is however obvious problems tied to the differing methods of historicist
Comparing Advertisements
Comparing Advertisements a) Analyse the advertisements provided from the PC magazine and comment on the effects created. b) Choose any two advertisements from any publication and write a personal response to each outlining those features which you think add to or detract from its success. c) Create your own advertisement. Include some of the following: Brand name, Brand logo, Catch phrase, Rhetorical devices, Literary devices. Blur and Vague (Blair and Hague) advertisement The layout in the Blur and Vague (Blair and Hague) advertisement is very good. The artists who designed the advertisement have taken full advantage of the space given to them. The pictures used show the quality of this monitor compared with those of other companies and take up most of the space available. The people in the pictures are high profile, so that everyone should know them and be able to understand the joke. The bottom right hand corner is occupied by the company's logo and slogan. Paragraphs have been used for easy and quick reading although the small font does not hinders this somewhat. The titles are in a large font and are easy to read. The titles contain an amusing pun which highlights the quality of the display compared with that of other monitors. The advertisement is generally seen in computer magazines because the product in question is used for computers. The product is
Situation Analysis - The NSPCC.
SITUATION ANALYSIS NSPCC starting protecting children more than 100 years ago, their mission being "end cruelty to children". The full stop action programmes emplaced to do this are: * The child in the family * The child in the school * The child in the community * Child protection * The child in the society With the efforts of organisations such as NSPCC, public awareness of child abuse is higher than it has ever been. This states was also attained by running a national public education campaign in the March 2002 called (Someone To Turn To) which was sponsord by Microsoft, using TV, billboards advertising and public information leaflets. The Full Stop campaign programme took of ground in March 1999, costing initially 250 million led by his Royal Highness the Duke of York who has already put £114.6 million towards this target. The charity has been a campaigning organisation since its foundation in 1884. "lobbying for changes to legislation or policy can help hundreds of thousands of children, many more than could ever be reached directly through NSPCC's projects. An example of the kind of work NSPCC have done outside of the Full Stop programme is as mentioned above the child in the family, where in the year 2000, 85% of new parents received a get ready during the mothers pregnancy packs and 2 publications through the joyful period. This was also established in
What particular issues need to be considered when designing marketing communications mixes across cultures?
BA (Hons) Business Studies with Specialisms Year II Marketing Communications MKT326M2 Outline the key elements of the communication process. What particular issues need to be considered when designing marketing communications mixes across cultures? Module Co-ordinator: Lorna Stevens Student: Sinead Stevenson (41051900) Introduction Marketing communications can be defined as communications by means of promotion within a target audience or market. To communicate with consumers in order to persuade them to buy the company's products is by no means the only objective. To view it as being only sales-orientated is to underestimate the complexity of modern marketing communications. "It is necessary to target customers in an integrated fashion to inform, persuade and remind prospective and existing consumers and customers of the firm, its products and services and how these are differentiated to appeal to and satisfy targeted needs, wants and desires of target markets."1 Marketing communications does not entail the continuous application of tried and tested techniques, rather it is constantly moving and dynamic, not just in terms of messages, but also medias, monies expended and changing consumer mindsets. An example of this, product placement, which involves the deliberate featuring of a product or brand in a film or television programme, was in its infancy even
has asked me to help him out with designing his business cards and menus. He wants the business cards to look flashy and posh and he wants the menus to be simple
Identify My friend, Nima, is opening a Persian restaurant called Persepolis. It is open 7 days a week at 12:00pm to 2:00am. It is located in North West London. Unfortunately, Nima has broken his arm in an accident and has asked me to help him out with designing his business cards and menus. He wants the business cards to look flashy and posh and he wants the menus to be simple but sophisticated with logos on both the business card and the menus. He also wants to create flyers but I don't think that's a good idea because people will just look at them and throw them away which is wasting paper but Nima said he wants to advertise his restaurant as much as possible. Before I design the menus, flyers and business cards, I will first be drawing them out by hand. To achieve these tasks I intend to use a desktop publishing application, as it is the ideal piece of software. It is ideal because it has graphics and text manipulation may be implemented for the invention. I am going to use desktop publishing because it is installed on the school network, and I also have it at home. Desktop publishing is suitable as the program has features such as Word Art, which manipulates text, which will be very useful, in order to highlight key phrases or information. Images can also be imported easily from Clip Art, from scanned images or from the internet, thus making the appearance of the menu
Coca-Cola and its Evolution
Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after Pemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in
Introduction to Semiotics and Communication - An Analysis of an Advertisement
Introduction to Semiotics and Communication Course Assignment - An Analysis of an Advertisement August 6, 2002 The advertisement is one for 'Silken Vodka' (a made up company). The Vodka bottle was taken from the 'Smirnoff' website and the model for the ad was taken from 'Cosmopolitan' magazine (June 2000 issue). Additionally, the slogan was taken from the 'Find Your Voice' campaign for 'Virginia Slims'. The meaning that is being sent out is a statement of female independence and self-sufficiency while still retaining the exterior beauty and luxury associated with being female. 'Silken Vodka' attempts to make the advertisement as ambiguous as possible in order to add power to the ad. Through minimalization of the positive space, the negative space (and its lack of detail) enhances the subject. The first impression of the ad implies any number of suggestions that discreetly hint at every possible product targeting women, including makeup, perfume, jewelry, or beauty aids. However, upon closer inspection, the article is in fact an advertisement for alcohol. Initially the viewer's eye is first drawn to the face of the women. From there, a subtle string of font leads the viewer's eye to towards the product name and slogan. This small line of words acts as a visual guide (an index), rather than as text, finally pointing the way to the iconic signifier (i.e. the vodka bottle).
Bombardier, English premium beer Advertisement
Bombardier, English premium beer Advertisement Advertising nowadays is omnipresent. You can't drive to your neighborhood shops without seeing a colossal prevailing billboard advertising somebody's merchandise. I open up my Favourite publication to see an occasionally attention-grabbing advertisement on every other page. I listen to the radio in my coupé where advertisements can be heard more regularly than the music you want to hear. Advertisement is everywhere and you cannot help noticing the majority of it. There are many ways people can promote and publicize at the present time. You can advertise on television, the radio, in a magazine or even on the internet. Advertising has taken over our society today. To advertise is to draw attention to or describe favourably goods or services in order to sell your product or services. Millions of people and companies advertise every year so it must be a beneficial investment for their business. Advertising is a dog eat dog industry. Everybody wants their product to be sold over their competitive rivals products, and advertising is a great way to promote and criticize. Advertising is very persuasive. We are told to shop hear because it's cheaper than their and if you purchase that you can get an additional one free. But we have to be cautious of being swindled. The cheaper clothes we buy might actually not be the real brand or
What is your marketing strategy?
MARKETING Who buys your products? We want everyone to buy our products! A Tesco store aims to attract all members of the community that it is set in. What is your marketing strategy? Since the early 1990s Tesco marketing strategy has been to become the best in terms of price, quality and service. Objectives are set, and ways found of meeting them, in all aspects of our operation. These include: Customer Service Objective: provide customers with outstanding, naturally delivered personal service Examples: Customer Assistants, No Quibble Money Back Guarantee, "One in Front" queuing policy and Baby Changing Facilities Pricing Objective: to be competitive even on the basics Examples: Value Lines and consistently low prices on key brands and own-brand products Product promotions Objective: give customers a broad range of strong relevant promotions in all departments of the store Examples: hundreds of MultiSave, Link Save and Special Offer promotions in all stores every month, in addition we have a programme of W.I.G.I.Gs (When It's Gone, It's Gone) one-off promotions of leading brand names sold at very competitive prices Product range Objective: give customers what they want under one roof Examples: constant development of new and exciting food products; introduction of clothing, CDs and videos Store Design Objective: provide an environment that is easy and
