Marketing Media and Audience Feedback

OCR LEVEL 3 NATIONALS IN MEDIA UNIT 4: MARKETING MEDIA AND AUDIENCE FEEDBACK Candidate Name: Dean J Hill Candidate Number: 9207 Centre Name: Manor Foundation College Centre Number: 20663 Assignment Tutor: Mr Derek Coen Date of Submission: 14th December 2006 Submission Point: Media Department INTRODUCTION INTRODUCTION The fundamental aspects of marketing media and audience feedback, in terms of their essential key concepts, promotional content and promotional media, are significant to the large proportion of media industries and organisations engaged in this important resourceful activity. It consists of the social and managerial processes by which products, services and value are exchanged in order to fulfil needs and wants, primarily achieved through a process which includes, but is not limited to, the stimulating and dynamic mediums of advertising and promotion where the feedback of various audiences is crucial to the state of media performance and proficiency.1 For this unit of work, an understanding of the different aspects of marketing and how it is completed professionally will be defined, established and consequently developed to increase my level of knowledge regarding the numerous methods of investigating research by media producers and official research bodies. A similar approach to audience feedback will be conducted to progress towards a

  • Word count: 12490
  • Level: AS and A Level
  • Subject: Media Studies
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The principles of marketing.

The principles of marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola can to stop people throwing away the drink due to a lack of storage space. By doing this I hope to gain a bigger market share for Coca-Cola. Before I start making any changes I need to primary and secondary research in which consumers will be asked whether they would buy the changed product. In order to make the idea a success I will have to develop a marketing strategy which evaluates ways which we can achieve these objectives. The reason businesses seek to make a profit is that, without a profit, a business is unable to do all the things it wants to do. Without profit the business cannot keep its shareholders happy, it cannot pay higher wages to its employees, it cannot invest in better technology to improve its products and so on. Understanding customer needs In order to anticipate change, organisations need to have an antenna that is highly sensitive to changes taking place in the buying population. For example, what is

  • Word count: 12089
  • Level: AS and A Level
  • Subject: Media Studies
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"The Advertising and Selling Program of the Avon Cosmetics Inc."

CHAPTER I. DISCUSSION OF TOPIC I. INTRODUCTION A. Overview One of the most visible areas in which psychology contributes to organizational life today involves the relationship between the producers of goods and services and the consumers. No matter how high the level of production or the quality of a company's products, the company will not be successful unless the public is made aware of the product and persuaded to buy it. Thus, a company's survival depends on its ability to promote, advertise, and market its product. For a product, a service, or even a political candidate to sell, people must be made aware and persuaded that they should, indeed, must have it. Pick up a magazine, turn on the radio or television, and drive down a highway-almost everywhere you will be bombarded by advertising messages. Of course, we cannot adequately attend to so many messages, nor should we, if we want to maintain our sanity. Many ads are blocked out because they are not perceived. We simply do not hear or see them. Most people are able to react to only about a dozen of them. But whether or not we see or hear these messages, they are there, cluttering the media. Even if we remain unaware of specific ads, we are most certainly aware that the process of advertising is going on all around us. In terms of the end result sought, advertising and selling have an identical objective. Both aim

  • Word count: 9605
  • Level: AS and A Level
  • Subject: Media Studies
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Nike sprints ahead of the competition?

Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: 'Getting to know you' (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36-41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. CASE 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University of Oregon track and field coach, and Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. The partnership began in 1962 as Blue Ribbon Sports (BRS); their first-year sales totalled $8,000. In 1972 BRS changed its name to Nike, named after the Greek winged goddess of victory. Nike employs 22,000 people worldwide, from Nike World Headquarters in Oregon. With 1,500 employees working at the Laakdal Customer Service Centre, Belgium has the most employees of any EMEA (Europe, Middle East and Africa) country. The Netherlands is a close second, with 1,200 employees working at the European HQ in Hilversum. Nike is the number one athletic footwear company in the US and the number two American brand in terms of name recognition among overseas consumers, a status shared with IBM and second only to Coca-Cola. This high degree of recognition is probably one of

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  • Level: AS and A Level
  • Subject: Media Studies
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Create ing your own business - create a full plan on a business of your choice you plan must not be more than 60 pages

This is my piece of coursework and it is all about creating a successful business in a location of choice. I will be having a mobile phone business and it will sell all mobile phones with great new deal to encourage consumers to come to my mobile phone shop Slash. The coursework will include in-depth research to produce a functioning and profitable business. I will be sending out a questionnaire to the consumers so that I can get an idea of what they want once I have this information I will analyze it and use it to help along my business the questionnaire will give be specified views about what the customers want. The coursework includes information on the four p's price, product, promotion and place. In order to create a successful business I will need to find out about all the factor that will affect my business and one of the main causes of downfall has to be competition. Towards the end of the coursework you will get to know which methods of advertisements worked and how effective the one's that I used were. The advertisements department will need to be good in order to keep the business up and running if the advertisement department fails then the business does not get any customers resulting in the business failing. Since the aim of the coursework is to create a successful business I will need to access these risks and avoid them at all costs. My business aims are

  • Word count: 8720
  • Level: AS and A Level
  • Subject: Media Studies
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This advertising campaign is a proposal for Guinness. It details the proposal for a marketing strategy, and an advertising and communication campaign to help Guinness strengthen its position on the market

Table of contents Table of contents........................................................................................................................p.1 2 List of table apendice..............................................................................................................p.2 3 Executive summary.................................... ............................................................p.3 4 Introduction .....................................................................................................p.4 MARKET OVERVIEW 5 SWOT for Guinness.................................................................................................................p.5 6 Guinness products....................................................................................................................p.5 7 Critical issue.............................................................................................................................p.7 8 Competition..............................................................................................................................p.7 MARKETING STRATEGY 9 Marketing strategies..................................................................................................p.8 0

  • Word count: 8445
  • Level: AS and A Level
  • Subject: Media Studies
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Viral Marketing

e [Use Of Viral Marketing And Other Forms Of Interactive Marketing To Influence Consumers] Table of Contents Interactive Marketing 4 Definition of Interactive Media 4 Background 4 Modern Concepts in Interactive Marketing 5 Advergaming 5 Mobile Advergaming 6 Websites and Microsites 8 Product Promotion and Trial Generation 9 Customer Data 10 The future of interactive marketing 11 Viral Marketing 12 Definition 12 The science behind Viral marketing 12 Growth of Viral 13 Reed's law 13 SNP [Social Networking Potential] 14 Types of Viral Messages 14 Execution of Viral Marketing 15 Experiment 15 Monitor 15 Respond 15 Viral Players 15 Some popular examples 16 Microsoft Outlook 2007 16 Nokia's Snake Outbreak 16 Hotmail 17 Burger King 17 Lenovo 17 Present trends in India & Global arena 17 Importance of You Tube & Video as viral format 17 3G Network in India 17 Challenges 18 Interviews with Top Interactive Marketing Agencies 19 Views on Viral as a medium 20 Survey to assess the effectiveness of Viral Marketing Campaign 21 Objective 21 Respondent Breakout 21 Survey Result 21 The Viral Effect 25 References 26 Credits 26 Interactive Marketing Definition of Interactive Media Interactive media refers to media of communication that allow for active participation by the recipient, hence interactivity. Traditional information theory would describe

  • Word count: 8350
  • Level: AS and A Level
  • Subject: Media Studies
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As the Marketing Manager of this ice cream firm, CALMOR, I have written this report detailing the marketing strategy for the launching and selling of a new ice cream

- Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have written this report detailing the marketing strategy for the launching and selling of a new ice cream containing liqueur, as the ice cream liqueur would contain at least 6% alcohol, there are restrictions as to where it can be sold. With a budget of £5 million, I have also detailed where this budget is to be allocated. Located within the Appendix are the mind maps and action plans that I have produced to help me follow the principles of marketing in investigating, launching, and selling liqueur ice creams. Marketing and marketing research affects the choice of the marketing strategy used because it is the results that the marketing research has produced that will guide me as to what is the best ways in which to get the product onto and made a success of in the marketplace. Also so that we can ascertain the best marketing mix that would apply to the product to be launched. C1 The Marketing Strategy requires Research to find out: * Customer Requirements - Is there a market for liqueur ice creams? * The Right Products to Develop to Meet Customer Needs - Which liqueurs would the consumer's prefer/buy the most? Which product variation is preferred? * How to Position the Product in Relation to Other Products - Where to sell/to whom? * The Right Marketing Mix - Is the product right?, Is

  • Word count: 8338
  • Level: AS and A Level
  • Subject: Media Studies
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Marketing strategies.

Content Page Action plan 1-2 Introduction 3 - Background 3 - Company Formation 4 Market Research 5-15 - Stationery market 5 - Potential customers 6 - Benefits and costs to local community 6 - Competitors 6 - Business objectives 7 - Questionnaire survey 7 - Analysis of questionnaire survey 7-11 - Marketing mix 12-15 Product 12-13 Price 13 Promotion 13-14 Place 14-15 Conclusion 16-19 Bibliography 20 Appendix 21 1) Competitors' information 2) Questionnaire 3) Mail shot address 4) Letters and replies to/ from suppliers and advertising agents 5) Retail premises and rent survey 6) Advertising rate Action plan ) Decide the type of business I am going to do a) Research and data support 2) Decide the details of my business like: a) Name b) Size c) Location --- site and rental survey d) Set capital e) Product range --- what products shall I sell f) Price range --- what price shall I charge g) Type of ownership 3) Market research a) Source of information i) Business directory ii) Yellow Page iii) Self survey iv) Access to Internet v) Trade and business magazines vi) Local chamber of commerce vii) Region branches of Trade and Industry viii) TECs (Training and Enterprise Council) 4) State my competitors a) Identify competitors b) Check their performance 5) Decide my objectives and aims 6) Decide on my potential market and

  • Word count: 8010
  • Level: AS and A Level
  • Subject: Media Studies
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Visual basic project of the booking system

VISUAL BASIC PROJECT OF THE BOOKING SYSTEM CARLOS ALBERTO MONTOYA HNC SOFTWARE ENGINEERING (FAST TRACK). LECTURER: IAN EMMS TABLE OF CONTEST TABLE OF CONTEST 2 ASSIGNMENT 5 SYSTEM REQUIREMENTS 6 DESIGN LAYOUT 7 STAGE 1 11 STAGE 2 12 PROBLEMS WITH MY DESIGN AND CODE 13 SOLUTIONS TO THE PROBLEMS I FOUND ON MY DESIGN 16 FINAL CODES 33 ? CODES OR PROCESS FOR THE coursecode COMBO BOX 33 ? CODE IN ROOMS 1 LIST BOX 34 ? CODES IN THE roomnumber TEXT BOX 34 ? CODES IN THE cmdsave COMMAND BUTTON 36 ? CODES IN THE cmdload COMMAND BUTTON 43 ? CODES IN THE cmdprint COMMAND BUTTON 44 ? CODES IN THE cmdreset COMMAND BUTTON 48 ? CODES IN THE cmdabout COMMAND BUTTON 49 ? CODES IN THE cmdexit COMMAND BUTTON 49 ? CODES FOR cmdok BUTTON ON THE FRMABOUT FORM. 49 ? CODES FOR timer1 on booking system form. 49 ASSUMPTIONS 50 EVALUATION 51 REFERENCES 52 ASSIGNMENT A College requires a booking application for the Computer rooms in the college. The application needs to record the Tutor who wants to book the room, the course code for the class, the date of the booking, the start and finish times of the booking, the room number, the number of computers in the booked room that are required (this is dependent on the number of students in the class) and any specialist software required for a particular class i.e. Visual Basic, Select CASE Tool, Flash etc. Available

  • Word count: 7864
  • Level: AS and A Level
  • Subject: Media Studies
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