Advertising a job vacancy.

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Advertising Job Vacancies

When advertising a job vacancy, the business must ensure that all information is detailed and accurate.  When advertising a job, Carlisles Fresh Foods must ensure that all the necessary information is given and all then information given is correct.  

Job advertisements are an important stage in the recruitment process.  Carlisles Fresh Foods is able to communicate job vacancies to the public through this method.  Usually, the personnel department of a business writes the job advertisements.   The nature of the advertisement will depend on two main factors: -

  • Who the target audience is – the potential employees
  • Where the advert will be placed

All job advertisements should include the following information: -

  • Job title: - this should be the main heading of the advert, perhaps highlighted in some way.
  • Job description: - This should define the major requirements of the job in a concise format.
  • Organisational activities and marketplace: - The advert should include a brief description of the environment in which the organisation operates.
  • Location: - It is essential that the advert states the location of the business and of the job, which may be different.
  • Salary expectation: - An indication of the salary level should be given in a job advertisement.  Figures are not always necessary.
  • Address and contact: - This should also be included in an advert with a telephone number if appropriate.
  • Qualifications: - If a certain qualification is required, this should be stated clearly in the advert.  
  • Experience: - If experience is necessary, this should appear clearly on the advertisement.  This should be quantified, as it will have a bearing on the expected salary level for the job.  
  • Fringe benefits: - The advertiser may wish to include details on fringe benefits.  For example, they may wish to mention, a company car, health insurance scheme, etc.  For Carlisles Fresh foods, the fringe benefit is that the staff gets money back on whatever they spend in the store, Staff Loyalty.
  • Organisational identity: - This may be in the form of a logo or slogan.
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Job advertisements aim at receiving applications form people who feel that they can do the job, although, they also try to discourage applications from those people who do not have the correct qualities for the job.

The layout and presentation of the job advertisement is very important as it gives prospective employees a first impression of the business.  It could improve or damage the corporate image of the business.  For example, if Carlisle Fresh Foods produce a job advertisement that does not include all of the information and nothing is clarified, people will be reluctant to apply as ...

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