For my product I plan to make an advertising campaign for a perfume which will be called, ‘Virtue by Stephen Charles’. The perfumes I will be advertising are going to be called, ‘Virtue Blue’ and also ‘Virtue Rose’. I am using these names so that it will be easier to differentiate between the male and female versions; this is due to stereotyping; the colour blue is associated with males and rose with females. The perfume is made by ‘Stephen Charles’. I will be creating three different types of advertisement, including a magazine advert; a billboard and a ‘Myspace’ advertisement banner. I will be making five different adverts, a female magazine advert a male magazine advert and an advert incorporating both the male and female perfume for a magazine. Also, ‘Myspace’ advertisement which is aimed at both males and females; and finally a male and female billboard advertisement.
The module two topic that I have chosen is, advertising and marketing.
Before creating the campaign I have researched into the advertising campaigns of products similar to mine. I researched eight different perfumes, some for male, some for female and some for both. The adverts which I researched are; Coco Mademoiselles by Chanel; The One by Dolce and Gabbana; ckin2u by Calvin Klein; Black XS by Paco Rabanne; black XS for her by Paco Rabanne; Armani Code by Giorgio Armani; Armani Code for her by Giorgio Armani and also Christina by Christina Aguilera.