Advertising is no longer solely about selling products; it is about the skill of linking human's desires with merchandise. As technology advances dramatically in recent years, the influence of advertisement

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CIS IB English A2 — Media

Vivian Wong 12HF

Advertising is not only about selling products

Advertising is no longer solely about selling products; it is about the skill of linking human’s desires with merchandise. As technology advances dramatically in recent years, the influence of advertisement has been expanding at a faster pace than ever. Advertisement is a system of brainwashing. It is constantly telling people that if they buy their products or use their services, all problems will be solved. Their products can fulfill their needs. Advertising simply creating needs that was non-existent and turns luxuries into necessities. Therefore, technology, which is usually benefits to society, can also facilitate the most diabolical evil.

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In the older days, advertising was nothing but introducing and selling products. It was mostly informational. As technology improves, images began to appear on advertising instead of just text. Advertisers realize that human brain process words and images differently. People are more easily influenced by images than words. This is the period when advertising changes from text-based to image-based form. Advertising began to change from simply selling products to provoking human imaginations.

Advertising attracts attention from the consumers by creating an idealized dream life. It shapes an image of perfection that links ideally with people’s “desires”. Their ...

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