In the trailer, the voice over is in an American accent. The job of the voice over is to describe what the film is like. He uses word like ‘love’ and ‘magical’, which attract young adults. The words attract the listener and the viewer because of deep American accent and the clips to go with the words, such as when he uses the word Love it shows a clip with Lolita and Darcy in a romantic setting.
The music used in the trailer consists of diagetic and non-diagetic sounds. The non-diagetic sounds reinforce what the film is about. At the beginning the music is soft, English and classical, that makes the audiences think the film is soft and romantic, then the music stops and immediately after is followed by Punjabi / bangrah music. This music is loud and exciting and goes well with clips it has been placed with, as all these clips are with dancing and singing. The diagetic sounds on the other hand, are played when the music is playing in the background and the voice are the main sounds, or when the music has paused. The clips shown are funny yet romantic, as the accents of particular actors are hilarious, such ands the clip of conversation between Mrs Bhakshi and Mr Kholi.
There are many different techniques of lighting used in the trailer. The high key lighting shows the realistic lights, such as the use of natural light, used in the clip where Darcy and Lolita are outside at night having a conversation. The natural darkness creates a romantic atmosphere in the trailer and to the audience. The low key lighting used mainly in the parties and dancing scenes, which enhance the clips with the bright lights, to give the viewer a enjoyable and happy impression.
Special effects are used mainly around Lolita but are used throughout the trailer. This suggests that the film is about Lolita and she is the main character. The first special effect used when there is rapid pause in the music and a light which looks sharp, almost like lightening, comes out of Lolitas hand.
We see many shots during the trailer, these include, Lolita looking down at Darcy from above and Darcy looking above at Lolita from below. This gives the viewer the impression that, with the eye contact something should happen between the two characters.
The ranges of camera angles used in the trailer are long shot, medium shot and close-up. Long shot is used when
During the trailer, we are informed that the film is about the main character, Lolita, and she has three choices of men who she could marry. She has her first choice, her last choice and her mum’s choice. We are not informed of whom she chooses which is another persuasion to go and watch the film to find out whom she does end up with. The film does reach its target audience, as an elder person would prefer a more serious film depending on their likes and dislikes. I think that the trailer is very effective and it would most certainly persuade me to go and watch it. The ways in which the film is most effective is, the comedy, romance and cultural scenes given in the trailer. I think this because it’s the reason it reaches its target audience and it is very persuasive.
