Analyse the ideology of a popular magazine, through a study of selected articles and images The magazine I have chosen to analyse is who and the article and photos that are used are taken from the November 15, 2010 issue.

In the section titled ‘Who Loss’ appears an article that again deals with the life and experience of celebrity but this time in a more somber way, as Anita Quigley goes on to describe Lily Allen’s grief over the miscarriage of her baby boy in “Lily’s Baby Heartbreak” the article details Allen’s public announcement of her pregnancy and the subsequent announcement of her miscarriage through the use of twitter then public press release. Unlike the “And they’re off” this article is more focused on the writing while still using a lot of pictures, the images are used more effectively, almost chronicling the advents in the article. Including a photo that Allen had taken of herself with a newspaper which its headline read Lily” I’m Preggers. This article demonstrates who magazines desire to bring the reading public news about celebrities private lives.

Star Style is another section in the magazine with the focus on celebrity but from a different angle making the fashion that celebrity is sporting available to everyone. Siobhan Sheehan picks a celebrity and a photo of them in a particular style of clothes, in the case of this issue Nicky Hilton and Denim, and then suggests different pieces of clothing and accessories that can be used to achieve this celebrity worthy look. This part of the magazine allows the magazines readership to look at a celebrity, aspire to be like them and then gives them the tools to make that a reality (in the case of fashion anyway)

The ideology behind Who can be shown clearly in these three articles. Who wants their readership to think about the world through the lenses of celebrity and therefore living that out doing the same things as celebrities, wearing the same clothes, eating the same foods, celebrating the same things. In doing this they have guaranteed themselves a constant customer base because if people live there lives based on what the celebrities eat, think and do they will rely on Who to constantly inform of these things.