Analysing Adverts Concerning Teenagers

Authors Avatar

 TASK:

Regimentally they are set out. Their objective is to lure unsuspecting teenagers into their false world of glitter and glam. You can’t step into a newsagent without being boldly glared at by bright, eye-catching headlines “I caught my boyfriend wearing my bra!” “ My best mate snogged my Dad” and “Sister was shot on my doorstep” and grinned at by smiling, laughing, almost emaciated, glamorous models, all adorning the cover of a teenage magazine. Bliss, J-17, Sugar and more, priced roughly two pounds, setting up icons of the famous, and dealing out hard criticism of everything ‘un-cool’.

Teenagers are shown as shallow, one advert listed lip gloss as one of the  six most needed things in life, alongside  being a girl, slutty, “Snog him, then dump him”, and obsessed with their images, “Look cool,  whenever”.

Teenagers are seen as the main consumers, in an industry worth seventy million pounds, so the magazines try to entice readers to become regular subscribers.

Join now!

        Celebrities and models give off an inaccessible image of self-assuredness, beauty and having perfect lives, unfairly giving the average reader an unobtainable icon to aim to make themselves duplicates of. Readers are attracted to a ludicrous parody of perfection, and are even encouraged to model themselves upon.

School, careers and politics are only spoken of with scorn, or misguided efforts to make them seem acceptable, but mostly are seen as taboo subjects, ridiculed and forgotten, when these are really very important issues on today’s world, and this omission only adds to the façade of a faultless world.

        Parents are seen ...

This is a preview of the whole essay