Analysis of Best Sellers

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Analysis of Best Sellers

For a portion of my research, I will be researching which books are the most popular by examining a few different examples in the current best sellers list (provided by Nielsen BookScan). Hopefully, this will show me exactly what type of writing is most popular at time of writing.

The current best seller, at the very top of the list, is “The White Queen” by Philippa Gregory. It is a historical thriller, described as: “The tale of one woman's ambitious ascent to royalty during the Wars of the Roses and the unsolved mystery around her sons' imprisonment in the Tower”. This would probably relate more to a female readership, due to the nature of the story.

Philippa Gregory is an established author well known for her love of history (and consequentially her historical accuracy in her works), the complex relationships in her writing and her charity work. With this in mind, it is more than likely that she will already have a large fan base to buy this book upon its release.

With the recommended retail price set at a rather standard £18.99 for a hardback, it is clearly still one of the more expensive books in the best sellers list. However, it more than likely ranks highly because of its appeal across demographics. For example, this book could appeal to fans of previous books, fans of historical fiction and those interested in history in general.

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I would assume however, that the book would be more aimed at escapism and entertainment than education and informing. But considering the nature of this genre, I think it is also safe to say that the work would be historically accurate in all aspects, and could be educational that way.

The book is published by Simon & Schuster Ltd, founded in 1924, who publish a great deal of different genres and styles. Historical fiction is prominent amongst them, as well as graphic novels, thrillers, sci-fi and crime novels. They also publish an all manner of non-fiction and children’s books.

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