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Analysis of Leeds Castle

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Analysis of Leeds Castle Leaflet I am going to analyse the Leeds Castle leaflet for its effectiveness as an advertisement. In particular I will study the layout, language and graphics. The front cover tells readers a lot about the target audience, with pictures of a child and other attractions. The logo is a black swan, because the castle is famous for that. Also the heading is in black which represents the black swan. The black swans are very rare, that's why they want people to come. The leaflet has a magenta border which represents richness and royalty. Henry VII once resided in the castle and that colour is trying to show that. The writing at the bottom is also is that colour. The key is used to show that it is a ticket that will get you into the castle. ...read more.


One of the subheadings is 'Fun' and this is particularly aimed at children and teenagers. However, in this paragraph you also read that it is aimed at adults as well, because people can go for a stroll or play on a golf course. The 'Historic' titled paragraph would be clearly aimed at at people who are interested in history. There is also another picture of the key again to give a command to viewers. The word 'Get' is the imperative tense and is used to try and persuade you to get it. The events calendar opens out as an A3 page. In the centre is another picture of the key. This time it is placed on a gold background because it is saying that you could win one of these keys. ...read more.


You also see a map of the south east of England and a line pointing to the location of Leeds Castle. On the other page of the back cover you find information on prices, opening times, information phone line, and a note for visitors who are disabled. In conclusion I think this particular leaflet is effective in attracting people to visit Leeds Castle. However, I do think that the front page is not very well aimed at young people. The picture on the front, showing the castle would not appeal to young people. On the other hand, the events page has some events that might appeal to younger people. The back coveris very useful as it has a map showing the location of the castle and how you can get there by various forms of transport. Also I think it is very helpful that there is a website at the bottom of every page for the reader to quickly get information. ...read more.

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