Analysis of the Video for Madonna's Song "Frozen"

         I believe that in a video you must make it with the type of song it is for in mind. For the video ‘frozen’ the director and designers have really used the video to boost the way the song is projected to the public excellently. The video complimented the meaning of the lyrics with the mood it makes you feel and nothing happens by chance in the video. Colours are a key aspect of videos and in frozen they have chosen blues and greys to create a feeling of cold and ice. It also is a sharp colour scheme and not soft and friendly. The lighting creates the same effect with low key being used with many shadows. The shadows are used for dramatic effect and in this case to change one organism into something else for example the black dog appearing from Madonna. This is known as a visual effect and in this video makes the viewer feel uneasy in this video but is know as an unusual effect or something that has been altered after the recording like the contrast or colour. Madonna herself is wearing black and has a gothic look to her costume that makes her look quite lonely and almost witch like. Her hands have tattoos on them, which adds to the effect, you see this in her close up half way through the song. Other shot types used are ones such as mid shots on items like the dog, birds and Madonna herself. And long shots that make her look vulnerable when you can see the desert, sky and clouds around her. The desert was the location of the video and it was set at night. Dried up sands and powerful sky patterns are used to make her look isolated and lonely in a harsh and deserted environment that also indicates the love she has for this man, which she can’t have. The land is dehydrated and lacks warmth like her relationship. Many different camera angles have been used to make the video exciting. Cutting and fading to make it more dramatic enhance this. Also the time is speeded up as the shot goes from day to night. At one point there is 3 Madonna’s in one shot and this is created in the editing of the video to give the viewer a more mystical feel. Often the camera also zooms in on Madonna and other objects in the video. The video is made to improve the understanding of the meaning of the song and learning the listener a part of life or comforting them if they are in the same situation and does it perfectly by showing what problems Madonna is facing.