• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Bombardier, English premium beer Advertisement

Extracts from this document...


Bombardier, English premium beer Advertisement Advertising nowadays is omnipresent. You can't drive to your neighborhood shops without seeing a colossal prevailing billboard advertising somebody's merchandise. I open up my Favourite publication to see an occasionally attention-grabbing advertisement on every other page. I listen to the radio in my coup� where advertisements can be heard more regularly than the music you want to hear. Advertisement is everywhere and you cannot help noticing the majority of it. There are many ways people can promote and publicize at the present time. You can advertise on television, the radio, in a magazine or even on the internet. Advertising has taken over our society today. To advertise is to draw attention to or describe favourably goods or services in order to sell your product or services. Millions of people and companies advertise every year so it must be a beneficial investment for their business. Advertising is a dog eat dog industry. Everybody wants their product to be sold over their competitive rivals products, and advertising is a great way to promote and criticize. ...read more.


The advertisement that I am going to explore throughout this essay is advertising a premium bitter called Bombardier. The advert is very simplistic but sophisticated at the same time. A beautiful looking pint of bitter is the focal point of the advertisement. This pint is almost looks almost 3d and is beautifully clear. It almost makes you want to seize the bitter from on the page and drink it there and then. The pint has a festive piece of holly resting on top of the thirst quenching froth. The advert has the words "God rest ye merry Englishmen" in the bottom right hand corner. The Pint glass has Bombardier and English Premium Bitter wrote on it. The pint is resting on a pure white background which helps it become the prominent figure on the advert. I would say this advertisement is aimed at a middle aged man as bitter is usually a mans drink. The fact that the bitter is English also attracts the males, as many middle aged males are very patriotic. ...read more.


Contrasting colours are used to make the writing on the advertisement stand out. On the beer glass, the bright white writing is placed upon dark blue and red backgrounds. This helps the writing to stand out and be very noticeable. The White background of the advertisement helps to nourish the beautiful enticing colour of the clear appealing bitter stand out immensely. It makes it look like you can almost reach out and grab the beer from on the page. The advertisement will attract many people as it is very festive and it was released just before Christmas, when everyone is in the festive spirit. It will also entice a very patriotic English male audience. But the advertisement will not be received well by foreign people as the advertisement is too biased towards Englishmen. The advertisement will also not attract people from different religions as not everybody celebrates Christmas. Overall it is a simple but effective advertisement. The world of advertising will dominate for years to come especially on the internet where more people are starting to shop. Many different ways of advertising are now beginning to develop and so the industry will go from strength to strength. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Decode the representational symbols in an advertisement which is selling alcohol.

    This helps to attract the viewer. The colours used in advertisement 2 are bright and bold. The red background attracts the viewer and also helps the advert to stand out. The colours in advertisement 3 are used to make the image stand out.

  2. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    Also, the physical action of running with such vigour and rage, is very arduous and requires a huge amount of manoeuvrability, something that the jeans provide. The advertisement is intended to make the target market believe that by buying this particular pair of jeans, you will acquire freedom mentally and

  1. The Hoboken Happenings television show and its accompanying Internet web site.

    * Personnel risk. As a small entity, every employee will be a key player in the success of the television show. A high level of exposure will need to be consistently managed. For every aspect of the business, training and cross training must be managed effectively, in order to reduce the risk of being left without coverage.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    These facts makes the advert much more effective because it shows that they're using statements which are true and not just others opinions. The use of facts helps the reader know this information is true. Sentences such as, 'They'll say its tough, Oxfam disagrees'.

  1. Summary of the English Text

    Today it is a world-wide life style factory and - to many - a provocation. The result is one of Italy's most rapidly growing companies that provide especially the youth, but also small children and the slightly older generation, with clothes.

  2. Analysis of Two Beer Advertisements : Strongbow and John Smiths

    don't... think we can... take anymore...' After the weak voiced speech, the man then sat up and all five of them jumped out into the "shallow" water, which it finally reveals a beach, losing the "serious" effect. All five of the men then races up through the beach and into a bar, in which they ask for five Strongbow.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work