Business Analysis of Ninja Records

Authors Avatar by seiffener96 (student)



Ninja Tune is a British independent record label started by DJ’s Matt Black and Jonathan More, better known as Coldcut and managed by Peter Quicke. The label was one of the first in Britain to consistently embrace and release artists that create and perform new forms of electronic dance music since the 1990s, notably hip hop and breakbeat. The label now releases music of various genres and distributes other record labels, including Big Dada, Brainfeeder, Motion Audio and Counter Records.


In order to try and expand the label and make it more attractive for bigger named artists the label decided to setup another label that focus on Hip hop, dub, grime, electronic dance music. They currently are in the process of creating another label with a different genre but the name has not been released yet.  They currently have 38 artists many of the know dupstep artists are :

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  • DELS
  • Diplo
  • Wiley
  • Elan Tamara
  • Gamma
  • Infinite Livez
  • Jammer


Ninja tune market there brand by adverts on the internet and also when artists produce an album you can see the name of the label and people like the artist and look at the website and want to buy more songs so the label will make money. Also on social working sites like facebook there are music ads that get posted on people’s wall and you can view the songs on YouTube.  Downloading mp3’s from the labels site or from Amazon or iTunes markets the label and ...

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