The bullet points below show what is expected for the Advertising Agency to do.
- Carry out market research to investigate the potential market for the potential market for the shop and the level of competition in the area.
- Organise a marketing campaign for the shops including advertisements and promotions.
- Prepare a presentation showing market research findings and promotional ideas.
This SWOT analysis shows the influences which could affect the success of the business. The article in which I retrieved this information is from the metro dated 11/09/02 page 43.the article is about ‘fifth cut in sales forecast at Nokia’
Internal
External
4. I think the business will succeed because the company makes more than one in three of all mobiles sold worldwide. Additionally the analysts said the figures showed Nokia was one of few companies in the sector to ride out of slump. They know what to do such as how the group has kept up the profit due to the slump.
Action plan
I will be carrying out market research, marketing campaign for this we have been asked to investigate the potential market for the shop and the level of competition in the area, I also have to organise a marketing campaign for the shop including advertisements and promotions. Moreover I would have to prepare a presentation showing market research and promotional ideas.
I can already carry out effective market research by creating a questionnaire and using computers to present my results.
I will need to find out the demand for the business, competition in the area and also I would have to find out consumers likes and dislikes. I would need to find out my target group and profitable features.
The general public, the internet, my teacher and the text book will help me with this.
I will need textbooks, internet to retrieve information. I will also need to create a questionnaire and use a computer to present & collate data
I aim to complete this task by January 2004.