Case Study - Dream Works Animation SKG.

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Ident Case Study

Dream Works Animation SKG is from the same company Dream Works. Dream Works Animation is an independent animation studio which produces successful computer animated films such as; Shark Tale, Shrek, Kung Fu Panda, Over The Hedge and Bee Movie. The company was formed by the merger of the animation division of Dream Works SKG and Pacific Data Image.

The logo for Dream Works starts off on a clear sunny blue sky, with cloud passing by. The classical music comes in when the fishermen boy comes from the bottom screen with light coloured balloons and lands on the classical Dream Works logo half moon. The balloons carrying on going up till each balloon explodes creating the Dream Works name in bright colours and on top of the text the fishermen boy sitting on the half moon. The location for the logo is clearly in sky just above the clouds. The name of the production Dream Works fits in the location by the idea of dreaming and fantasy. The ident was possibly made by “After Effect” or animation software because in the entire ident there is no real life footage, only computer animated design. The ident logo takes about twenty two seconds all together.

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Target Audience

The target audience is aimed towards all ages but their main audience would be towards children and young teens. How the ident represent itself with the whole fantasy theme would attract a younger audience and the boy fishing represents what kids use to do back in the old day. Also the boy sitting on the half moon fishing gives more of a feeling of dream and fantasy.

Location

The location is based on the sky right on top of the clouds. This location is possibly used to connate reaching for the stars and using the boy ...

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