Chessington’s History.

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                                CHESSINGTON’S HISTORY

Chessington Zoo was opened in July 1931 as a private venture by Reginald Goddard who invited the public to view his private animal collection.  After the War Chessington soon became known for the different types of entertainment it could offer:- a circus, a funfair and a miniature railway as well as the zoo.  Despite this in the early 1970’s the attendance figures of over 800,000 began to decline.  The Zoo was in need of further investment.

In 1978 the Pearson Group bought Chessington and when they later bought Madame Tussauds, they put all their leisure interests together to form the Tussauds Group.

1981 saw the beginning of the planning for the transformation of Chessington.  Six years and £12m later the Park was ready.  It was opened in July 1987 by H.R.H. Prince Edward.  The opening coincided with the opening of the M25 which gives easy access to the Park from various parts of the country.  Approximately 18m people live within a 2 hour drive of the Park.

On 19th October 1998 it was announced that Pearson had sold the Tussauds Group to Charterhouse Development Capital for £352m.

        

The Tussaud's Group Vision and Mission

Vision:                “Entertaining People”.

Mission:        To deliver real growth in profits to take Europe’s leading entertainment world-wide”.

        

                Other Attractions in The Tussauds Group

  • Madame Tussauds London                        

  • London Planetarium

  • Warwick Castle, Warwick

  • Alton Towers, Staffordshire
  • Thorpe Park, Surrey                                        
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  • The Tussauds Studio, London

And in association with British Airways - The London Eye

And Internationally

  • Madame Tussauds  Scenerama (Amsterdam)                                      
  • Madame Tussauds (Hong Kong)
  • Madame Tussauds (Las Vegas)
  • Madame Tussauds (New York)
  • Heide Theme Park, Germany

MARKETING FACT SHEET:  Chessington World of Adventures

The Marketing Department are a small team who work across both Chessington World of Adventures and Thorpe Park.  It is the overall responsibility of ...

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