Comment, analyse and review three advertisements from a variety of media. Evaluate their effectiveness and impact on their audience.

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Alex Fulker        Media Essay        Jan 2004

Comment, analyse and review three advertisements from a variety of media. Evaluate their effectiveness and impact on their audience.

Media is a powerful force, sending messages to nearly everyone on earth. It uses every communication tool possible. No matter how hard you try, you cannot get away from it. Media, whether you like it or not, to a large degree, defines how we live our lives. One of the most important things in media is audience. If there was no audience, all of the papers, broadcastings and recordings would mean nothing. For an advertiser to attract their audience they need to think of things that would appeal to their target market.

        In advertising they use their target market to determine the different selling points they use. The main intent of an advertiser is to persuade their target market and capture their attention. When studying and comparing adverts you can see the many different selling points they use to attract their audience.

        All of the adverts I have chosen, are from different types of media but they are all are from the same genre, pet care, so it makes them easier to compare. Advert 1 is advertising IAMS, a healthy cat food. I took it from a woman’s magazine.

        The first thing that catches the readers eye is the picture in the center, of the cat running up the stairs. The sense of movement in this picture tells the reader that this cat is healthy and you tend to automatically assume that this is because the cat eats IAMS. The cat in the picture is very bright eyed and its nose is very pink which also implies good health. The background in the picture looks like a very expensive apartment block, maybe to say that the food is expensive but worth it.

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The advert is mainly dominated by browns and oranges, and this tends to be the theme for all adverts promoting IAMS.

        The next thing that draws the readers eye is the text at the top which separates the main picture from a smaller picture above it. This smaller picture doesn’t make much impact on you and seems as if it is just there to take up space. The text that separates the 2 pictures is in a brown and orange box and stands out because the text is white on orange and brown.

        At the bottom of the advert there ...

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