The message of the second advertisement is that the RSPCA is trying to persuade people who eat eggs to buy certain packaging eggs. A company who brand their packaging by saying that their eggs are fresh are most likely to be lying as the truth is that the ways their eggs are produced is by three or four chickens or hens in a small cage that do no t have the freedom to even turn around or sit down. The RSPCA are telling people to buy eggs that are branded: ‘Burn ’or ’Perchery’ or ‘Free range’. As these eggs are produced by chickens that have the freedom to move and run about.
This is targeted at anyone that buys eggs.
The layout of each advertisement is different.
The Oxfam advertisement is set in landscape and the picture is to the left and the text is on the right and as you come down you notice a small logo. The image is of a small girl who is injured.
In the RSPCA advert the paper is set in portrait and there is an image of an eggs packaging. The text is at the bottom of the image and in the right hand bottom corner is a small logo.
I think the most effective setting is the Oxfam as it is set in landscape and the image of a little girl who is injured is very upsetting because you just imagine as it is you or a friend in that position therefore you instantly sympathise with this picture.
The image of Oxfam advertisement is of a young girl who is injured due to the supposedly ‘controlled’ guns.
In the advert RSPCA the image is of packet of eggs that is labelled ‘100% battery produced eggs’ just by looking at the picture tells us that these specific eggs are produced in inhumane conditions.
The headline in the Oxfam advertisement is bold and telling us that the girl is giving her opinion on her view on gun controls.
In the RSPCA advertisement the headline is big and bold and is asking a rhetorical question which then is followed by the answer to the question. ‘Recognise the packaging? Of course you don’t.’
The logo Oxfam advert is at the bottom and at the bottom of the logo there is a charity number of Oxfam, the actual number is in a small font.
The logo in the RSPCA is also at the bottom and it says RSPCA and is shaped in a diamond and placed in an outer diamond.
In the Oxfam advertisement the use of English is standard as well as the RSPCA advert.
The techniques in the Oxfam advertisement is very short sntences: ‘a code that saves lives’
This is effective because is very short and you have to read it fast. The techniques in the RSPCA advert are different than the Oxfam advert because this advert uses alliteration: ‘Scour the Supermarket Shelves’ the companies also have alliteration they use the word fresh in the names of there eggs.
The quality of factual information in the Oxfam advert very informative: ‘arms cause 90%.....84% murders’ the RSPCA advertisement quality of factual advertisement is as much informative: ‘the industry know that the ….sensitive to animal suffering.’
In both texts there is an opinion represented as a fact in the Oxfam text it is shown by: ‘it is truly ……wrong hands.’ In the RSPCA advert this is shown by: ‘suffer …physical harm’
The use of persuasive language in the Oxfam text is:’where small arms…men and women’ this is telling us that guns can hurt us and/or our loved ones.
In the RSPCA advert the persuasive phrase is: ‘the eggs have been produced ….barely sits and turns around.’ This is trying to persuade us not to buy eggs that are harming the chickens.
I think the most persuasive text is Oxfam.
The one that catch my eyes is: ‘look me in the eye and tell me that arms controls are tough enough’. This is eye catching because it is a question from the little girl who is injured and only has one eye as the other one is injured.
In the RSPCA advert the phrase is: ‘its time the chicken came before the egg’ this is also catchy because people don’t care about the egg was produced or what conditions it was being produced in they just want the egg. Here is a famous quote ‘which came first the chicken or the egg’
In conclusion I feel that the most effective advertisement as a whole is Oxfam because it is set in landscape and not most advertisement are in landscape so it is quite a change. Also the fact that the information is on one side and the image is on the other side is very catchy. The picture of the little girl who is injured to the usage of guns is very upsetting. The figures are also very surprising to see the information is very informative.
My personal response to this particular advert is that guns should be banned all over the world so it prevents people smuggling them in. anyone caught with a gun should be punished and the only people with guns should be the police.
