Comparing a Tabloid Newspaper with a Broadsheet Newspaper.

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Comparing a Tabloid Newspaper with a Broadsheet Newspaper.

In this essay I am going compare a tabloid with a broadsheet Newspaper. I have chosen The Sun and The Times to compare as I think these are probably the most widely read in each category. I will look at the Layout and Presentation, Colour and Style of both the Newspapers and I will talk about the effect it has upon its readers.

Firstly I am going to look at the Appearance of both the Newspapers. In a Tabloid colour is very significant as it is eye catching and will attract buyers. Broadsheets however have an old contemporary look with minimal colour; this will enhance security in its readers. If The Times decided to change the appearance of the newspaper and used colourful bold writing, then the reader would lose the tradition and be put off by the new appearance.

The Mastheads of Newspapers are also very important in grabbing the attention of the reader. The Sun, like most Tabloids uses white writing with red surround as red is a bright bold colour and you are more likely too see it the corner of your eye. The Times uses no colour and has black old English style writing which will become a tradition for the readers and will give them a calm, relaxed feel as they read the Newspaper This is because the choice of fonts is relaxing to the eye. Between the two words 'The' and 'Times' there is a rather unusual drawing of a Lion and a Unicorn sitting either side of a shield, which contains four British symbols. Beneath the two drawings is a wavy banner with the words 'Dieu et mon droit' within it, this is French for 'God and My Right' This gives the paper an important and upper class look to it and makes you think that only Established British families would read such a Newspaper as it would reinforce their position in society.
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The Times circulation figure is 726,349 and The Sun's is 3,557,336, which clearly shows that The Sun is a much more widely read Newspaper to The Times. I think this is because people choose the Sun to catch up on either the latest gossip or to enhance their knowledge on an important event or incident whereas I believe that people buy the Times to sit down and spend a few hours to read about the numerous stories that the Times covers. The average read age for The Times is eighteen which means that the times is written in ...

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