Comparing and contrasting how the film language used in the Two Trailers for Bend it like Beckham targets different audiences.

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Media Coursework BY: Mark Haddad

Comparing and contrasting how the film language used in the Two Trailers for Bend it    like Beckham targets different audiences.

A trailer is supposed to promote a certain movie that is coming soon on DVD or in the cinema. They could be action, trailers, romance trailers, or detective trailers. For example if it was a action trailer it could include a fight scene blood, fire arms and cool stunts, but if it was a romance film it might include some slow music at the beginning, a candle light at dinner with someone you love or a red flower because the colour red connotes love happiness and peace between the lovers. We have been studying two trailers from the movie “Bend it like Beckham”. The first trailer might be targeted to teen girls because in the first trailer the girls dominate it most of the time like when Jess’s mother says to Gary Linekar that he and the other two men shouldn’t be encouraging Jess to play football. I.e. she is shouting at the men so she is dominating the spotlight. The second movie might be more for the male teenagers because at the beginning the boys make fun of Jess playing football. I.e. that means that the boys have dominated the spotlight this time. I will use the Narrative, how the film is sequenced, Editing, adding big words to provide anchorage, Sound, to add voice over like the heart beating and the breathing. I will use all these aspects to contrast and compare the two trailers.    

Mise en scène means how the actors, the costumes, the props and the setting are arranged in each frame. The mise en scène in both trailers is very different because for example in the beginning of the first trailer it is introduced with an Indian wedding and the second one is introduced with players working out a voice over a heart beating and breathing. This is a great effect on the genre that most of the first trailer is dominated by girls as I have already explained in the introduction. I can prove this by looking back at the costume, props, and the gender category. One example is that Juliet and her mother go to the shop to get sports bras both of these are girly things that mostly girls do but girls normally are not into sports as boys are, which also shows in this trailer that girls also dominate the sports area in this narrative. Another thing is when Juliet’s dad is trying to explain to her mum the offside rule, using food that makes Juliet’s mother or the female look stupid. So there could be two points of view to this trailer. Another example to show that girls have dominated the first trailer in sports is that at the beginning of the trailer after the wedding scene we see Jess hitting a boy who shows that she might have higher status and more power of the game its self and its players. Another example to prove this is that Jess is passing all the boys with the football. Another thing that proves this trailer is aimed mostly at women is the culture, because Jess’s father tells here she is not acting as a proper woman, even though in reality she’s already a full grown woman, in her country woman don’t play football. This could be linked to women’s rights and freedom that might be one reason for women to come and see the movie because it is an issue that directly affects them. The setting is another thing that attracts women to come and see the movie because, they go to hotels and discos to hang out with each other and dress up and wear make up On the other hand the mise en scène in the second trailer the props are used in slightly the same way to attract the men’s point of view i.e. for example the off-side rule with the food to attract men that think they know more about football than the women. The setting makes a big impact on the men’s point of view. For example when the boys are at the football pitch, they make fun of Jess. This goes back to the same idea of women looking stupid. A man might want to come and see this movie because he sees a girl in a changing room getting undressed. In the second trailer we also see Gary Linekar and the two other men in the studio this shows a sense of importance for the men in the movie that might be another reason for men to come and see the trailer.

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The narrative is how the trailer is sequenced to attract a certain audience. For example if the trailer is to advertise a new James Bond movie it night begin with big explosion or if it is advertising a romantic movie it could begin with a close up shot a two people under the moonlight. The first trailer is structured in such a way to attract women. I.e. it starts with a wedding after that we see Jess playing football with the boys then the Indian family and then the British family and finally the girls at the disco. These ...

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