Comparing two articles based on the same story, from different newspapers ie. Tabloid and broadsheet

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Comparing two articles based on the same story, from different newspapers ie. Tabloid and broadsheet

In this essay I will be comparing two newspaper articles based on the same story. One is from a tabloid, ‘The Daily Mirror’, and the other from a broadsheet, ‘The Daily Telegraph’. I will be comparing and contrasting the use of language, structure, technique and opinions within the articles. Tabloids and broadsheets are very different in their approach to these points I will be comparing, as the main objective of each newspaper is to appeal to specific target groups. The target groups of tabloids and broadsheets differ therefore the qualities of each newspaper differ to suit the interests of specific people. The notion of a target group will be a recurring theme throughout this essay as all aspects of a newspaper article relate back to this issue. There are three sections within a target group: age, gender and social grouping. Social groupings are generally sub-lined into categories A, B, C1, C2, D and E. Category A is usually made up of people with jobs such as lawyers, doctors and accountants, B: people with jobs such as teachers, nurses and policemen, C1: includes clerical workers and people in other skilled jobs, C2: includes plumbers and mechanics, D: includes lorry drivers and postal workers and E: includes unemployed people and casual workers.

The situation and the visual appearance is often the most significant part of a newspaper article as it is the part that entices the specific target group to read the article to begin with. Visuals are used to firstly, attract attention to the article but also to break up the text and to give an insight to what the article is about. One would think that the larger the visuals are within an article the less formal it would be because there would be less detail contained in the article, therefore being a tabloid newspaper. But ‘The Daily Mirror’, tabloid article has a very small visual of Tony Blair with a caption underneath that says “WARNING: Mr. Blair yesterday”. This is quite an informal way of telling the reader about the visual as it is an opinion, not a general fact. In the ‘The Daily Telegraph’ article there is a very large visual. The contrast in visual size could be showing us how important the newspapers class this story as being.

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 As well as the size of visuals representing how important an article is, the placing of the article within a newspaper is also a measure of this. ‘The Daily Mirror’ article is on page 17 of the newspaper, presenting to us that the newspaper obviously do not perceive this story as being of great significance to its target group, where as ‘The Daily Telegraph’ article is on the front page of the newspaper, illustrating to us that the story is classified as being extremely significant to its target group as this type of story would interest them most, being between ...

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