I choose this genre because I think it’s modern and popular. I decided to have a mixture of the two genres because I think if I had chosen just one of them the band may not succeed because of competition. I also think pop is getting a bit out of fashion so to modernise it and make more ‘street’ I mixed it with R’n’B just like ‘Blue’ who are a very successful group. It’s conventional of pop music because it uses similar speeds and beats to pop music and the group will learn dance routines with backup dancers.
My main target audience are females aged from twelve to twenty five. My genre will appeal to them because it’s modern, urban and unique. Certain genres appeal to different audiences because record companies target the audiences who they think will be most interested in their music and they promote their music in the right places at the right times. For example television shows such as CD UK and radio stations such as Kiss 100 are targeted at young people so on these programmes there would only be popular music, which a younger audience would enjoy. You would not see or hear any classical music on these programmes because it doesn’t appeal to a young audience and if they did mix the music genre the amount of viewers and listeners would definitely fall.
The name of my band is ‘Riders’. I choose this because it’s modern and cool but also urban and dangerous. This is why it would appeal to my target audience because it doesn’t sound too cheesy or too pop.
My target audience are likely to be into the latest high street fashion so my band will be dressed in the latest fashionable gear. Their style will be modern, casual and they will wear a lot of denim.
The characters of my band members will be cool, friendly and humorous. They will come across like this so they seem loveable and safe. They need to come across like this so they appeal to younger members of my target audience who would feel intimidated if the band members had too much of a bad boy image.
Image is important because certain images are associated to certain things. People assume things about people by the way they look so a lot of acts have an image that reflects their music genre. For example baggy clothes, piercings and dark clothes and hair are associated with Punk, Rock and Indie music and this is how members of these types of acts dress.
The unique selling point of my band is it’s number of members which is six and there are four different races within the band. The fact that I have chosen a variety of races makes my band come across multicultural and it may appeal to a wider audience as people may feel they can relate to the band or music if someone from their race was in it.
I have decide to create a boy band because I feel they would sell a lot more than a girl band because females are the main buyers of music and are more likely to be interested in bands of the opposite gender because of there looks. This is also why there are six of them so there are more of them to idolise and appeal to different females tastes.
The advantages for signing up to an independent record company is that the band can have all the time they want to produce their music and won’t be rushed to meet a deadline. They also get more say on how their music should sound. The disadvantages are that because of the lack of promotion the band are unlikely to be able to make a living of the records they sell.
The advantages of signing up to a major record company is that you will get a lot of promotion such as T.V. appearances, radio play and magazine interviews. You are also likely to get into the top end of the singles chart which means you can make a lot of money off your single.
The disadvantages are you are rushed to meet your release date deadline and you don’t have a lot of control on what your music is going to sound like. You are also likely to have a busy schedule because of promotion around the country, which means a lot of time away from home.
I have decided that signing up with a major record company would be better for my band. I have chosen major because they grab the attention of my target audience better through promotion. This promotion such as T.V. appearances, magazine interviews and radio play are very popular among my target audience so they will not miss them.
Although they will have a busy schedule, they are very likely to make a lot of money. Where as if they were with an independent record company they would probably need another job apart from making music to make a living.
Stacey Palmer.