E-business feasibility

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1.0 Introduction

In this recent years, e-business developed rapidly and e-purchasing are coming popular over the world. Many businessmen think e-business is a new change to make more profit, so many dot-com companies set up, and also many tradition stores develop their web page. This let so much competition in the market at the same time, many of the dot-com companies close down before they build up the brand.

2.0 Research methodology

In this report will give the information about e-business feasibility nowadays. This will show trading and operating online business and customer perspective. And this can give information of how e-business developments can assess potential for your company growth, and e-business benefit of flexibility. The report is mainly highlighted in 3 areas to show e-business feasibility;

  1. How can business online help them to achieve their aim and objective
  2. The impact on customer of business online
  3. Explain e-business attract customer interest are helping them to meet achievement of aim and objective.

The information is coming from I done research on 6 e-businesses case studies on different type and size companies. Some are b2b, and some is b2c. And about the b2b companies will include the brick and mortar and click and mortar structure.

3.0 e-business case studies

We are looking in the e-business feasibility, so I did 6 case studies on e-business companies on different structure. Those are including Tesco, Microsoft, Dell computer, Yahoo (search engine), Easyjet and WH Smith. Their overall aim is make profit and expend. They set up some objective to meet this aim. And on below, I will prove business online will help them to meet those aim and objective in a summary.

3.1 Tesco (B2C) -

Tesco was a traditional bricks-and-mortar company, which only had store in high street. Because of nowadays e-business becoming popular in the world, Tesco change the state to a bricks and click combined company. Now, they have their own website on line to let their customer do e-purchase on their good and services.

After browser on the website of Tesco, I find the website had help Tesco a lot on meet the objective. I list aim and objectives set by Tesco below and show how the website helps them to meet the objectives.

Aim and objective of Tesco:

  • To provide all our customer with excellent value and choose-

Benefit of e-purchasing is let the customers can sift through a large amount of produces information very quickly, and compare between different offers before they make the choice. Especially on Tesco website, the produces with detail description plus picture, and nearly all the produces can purchase on the internet as in store. That can give as much as information out before customers makes the choice. And, because of less spending on e-selling, the customers can get better price of the produce.

  • Successful at selling non-food products (books, DVDs, CDs)

Book and music are ideal for home shopping, because consumers can read a little review, see the cover, the price then make a choice. Tesco also try to e-selling the download music. And about the Tesco services, like insurances and broadband, there is better have a website to show the condition of the services and can register online. This will gain more customers and lead successful selling of non-food producers and services.

  • Customers lifestyle change, meet their need by provide new product and services

Nowadays, lifestyles have changed, e-shopping becoming a part of our lives. Many customers prefer to e-shopping at home rather than actually go shopping. For fitting this big change, Tesco have own website to doing e-selling. Also Tesco have selling new products and services to combine with e-selling. For example Tesco have broadband services and they sell computer and internet accessories on line or in store.

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After I browser on Tesco’s website, I find the design of the website are successful. In the front page have their big offer in the week, and the shopping toolbar are convenient for e-shopping. And the selling condition and products detail are show clearly in the website. Also the goods delivery fees are not too expensive. Overall the point above, there is quite good to do e-shopping with Tesco.

3.2 Microsoft (B2B + B2C) -  

Every time you turn on computer, you are using Microsoft products. In the research, nearly 90% computers in the world are using Microsoft software. And ...

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