English Media Coursework: Comparing the Opening Sequence of Two Films - 'Clueless' and Pleasantville'

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Katie Paxton                English Media Coursework

English Media Coursework: Comparing the Opening Sequence

of Two Films – ‘Clueless’ and Pleasantville’

Opening sequences are very important, as the filmmaker needs to attract the attention of the audience in the first few minutes.  This is done in many ways – using plot development, characters, tension building and suspense.  Camera angles, sound, lighting and dialogue all help to create the atmosphere that the filmmaker wants.

Both ‘Clueless’ and ‘Pleasantville’ have a teenage aspect to them.  ‘Clueless’ just seems like a typical American youth film – it has themes of fashion and image, growing up and maturing, and the stock, stereotypical characters you would expect to find in American high schools.  ‘Pleasantville’ also appears to be an American youth film, but it also has an aspect of fantasy, because being transported in to the Pleasantville television world is abnormal and unnatural, and can only be classed as fantasy.  However, it would still appeal to people who like ‘teen movies’, because it shows how the characters of David and Jennifer change over the course of the film.  Both films have three essential sections to them to class them as youth films – the introduction, followed by conflict and finally the resolution of the conflict.  Obviously people who like watching these types of films would be interested in watching them before seeing the opening sequences.  I think that ‘Clueless’ would attract a wider audience because of the more obvious teen theme.  ‘Pleasantville’ may not attract such a wide audience, even though it can appeal to audiences who like two genres – teen youth and fantasy because the title does not instantly appeal to people who like teenage films, as you would not normally associate the title with that style of film.  It may only be intriguing to some of those people.

The first things the audience sees are the opening credits.  At the beginning of ‘Clueless’ the background and writing are in bright, contrasting colours, such as purple against yellow or pink against blue.  The change between each part of the credits is achieved using lots of different wipes.  The font used is also lively, similar to the music playing – ‘Kids in America’, which continues in the opening scene and reflects the excitement the characters are experiencing because it is fast paced.  This sets the scene and atmosphere.

The filmmakers of ‘Pleasantville’ took a completely different approach to the opening credits.  The words are all in white with a dark grey or black border, with straight, defined lettering and the background consists of various television shows, such as weather and the news.  The transition from one to another gives the viewer the sense of changing channels, and is rather unclear because the transition is fairly rapid.  There is no specific music – instead the sound comes from the shows on in the background.  The writing appears from the middle of the screen, rotating around.  Towards the end, ‘TV Time’ is focussed on, so you know it’s important.  Lots of the picture of ‘TV Time’ is in black and white – a contrast from the other programmes that were in colour.  You can hear the voiceover clearly from ‘TV Time’ – it is an American, ‘cheesy’ sounding voiceover that you would normally associate with old-fashioned programmes.  The cartoons used are sometimes in black and white and are always rather disjointed and wipe from one to another, which might make the audience a little confused.  There is also a swirling effect, which keeps the pace going.  Finally, at the end is the posh, scripture writing for ‘Once Upon a Time’ and ‘Pleasantville’.  This is normally associated with fairy tales, which always seem to happen in perfect worlds and have happy endings, which is what Pleasantville appears like at first – where nothing goes wrong.

The opening credits in ‘Clueless’ give a more obvious indication as to what sort of film this is going to be. The song, ‘Kids in America’ obviously gives you a huge hint that the film is set there and the main characters are going to be adolescents or teenagers.  The bright colours and animated font also help to emphasise this.  The ‘Pleasantville’ credits are more puzzling, because you are unsure what is going on.  It seems apparent that television is going to play a major part in the film, as we soon find out, because the opening credits consist of television channels – even the sound comes from the television in the background, there is no song like in ‘Clueless’.  However, you don’t know how it plays such a significant role in the film.  The fact that you realise that the film is named after one of the television programmes mentioned just confuses you even more.  ‘Clueless’ would draw in the attention of younger people who are interested in youth films, but ‘Pleasantville’ would keep your attention because of the suspense – you want to find out what happens.

You get a good idea of what sort of characters each of the main characters are – they are all stereotypical.  In ‘Clueless’, Cher appears to be a ‘Valley girl’ – someone who is rich with powerful parents, popular, shallow, quite dumb and uses words and phrases like ‘totally’, ‘whatever’, ‘I was like…’ (instead of ‘I said…’) and ‘that was so five years ago’.  Although she may appear completely stupid, there are clues to suggest that we underestimate her, such as her wide vocabulary (using words such as ‘impotent’ and ‘rebuffed’, as well as words lawyers like her father often use such as ‘negotiations’ and ‘alleged’), her care taken at school to try to ensure she gets good grades, and her concern for her father’s health.  However, there is still quite a bit of evidence that shows she is a typical ‘Valley girl’ in the opening sequence – her main interests are fashion and make-up.  She is very image-orientated and when she phones up her best friend, Dionne on her mobile and she comes across her in the corridor she doesn’t see anything wrong with it, and continues to talk to Dionne on her mobile.  Fashion seems very important to her – she sees a mobile as a necessary fashion accessory that she carries around with her everywhere and she needs to have clothes that are ‘in fashion’ for that particular season.  She believes they contribute to her status and increase her popularity – which is rather superficial and conceited because it implies that popularity is just to do with image, so if you don’t have the right image, you can’t be popular, which is wrong.  When she is troubled and says ‘I needed to find sanctuary in a place where I could gather my thoughts and regain my strength’, the following long shot is of the mall.   There is also enlightening music to suggest that the mall is like a religious symbol to her, as ‘sanctuary’ was used when people wanted to seek refuge in a church.  This shows that fashion and shopping are extremely important to her.  She also appears rather stupid when she tells us in a voiceover that the columns on her house ‘date all the way back to 1972’ – which isn’t that long ago, so you could not say ‘all the way back’, as you usually use that phrase when something is at least 100 years old.  Cher seems to think that something much older than her must be old.  She and Dionne tease each other, which is amusing to watch – ‘been shopping with Doctor Suess?’ in reference to Dionne’s eccentric hat, which makes you want to watch because it is humorous and most people love to watch comedy.  Other examples are ‘I totally paused’, her mother dying because of a ‘fluke accident during a routine liposuction’ and when she compares allowing the Haitians into their country to her father’s fiftieth birthday party.  These also give more indication as to her character – she is completely ‘clueless’ as to driving and doesn’t realise that a ‘routine liposuction’ is an unnecessary sacrifice for fashion and unacceptable – she sees it as normal.  The comparison in her debate lesson can’t really be justified because they are on a completely different scale, but everyone loves her speech because she is popular.  They are funny lines even though she doesn’t realise it.  She appears to have everything – the perfect figure, a rich father who will get her whatever she wants, the latest fashion and she looks good, which secure her popularity.

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There are other stereotype-characters in ‘Clueless’ besides Cher.  Her father is a powerful, dominating lawyer who most people are scared of.  For example, when he is walking downstairs, there is a long shot that shows the hallway downstairs, and you can see Lucy, the maid running away from him when she notices him approaching her.  The camera angle is high, so that Cher’s father looks even more powerful (being at the top of the shot) and Lucy, being lower down, looks extremely small and vulnerable.  Josh is another important, stereotypical character.  He appears to be the annoying older brother from ...

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