Of the four characters in The Inbetweeners, none of them are large, muscular and dominant like in The Expendables, but they are small and weedy or very tall and skinny showing no physical assertion of power. This represents men as having a sensitive side that challenges the stereotype shown in The Expendables. In The Inbetweeners, the boys are shown to be scared or intimidated by the girls they meet, becoming nervous and flustered in social encounters, representing males as lower in the social hierarchy in comparison to women. This is shown especially in ‘The Gig and The Girlfriend’ episode where Simon meets a girl and tells her he can get some cannabis for a gig.
In the Paco Rabanne One Million advert, men are represented as proud and that they take care of how they look. This is shown by the models hair and suit, showing that he has made great effort to look good. This appeals to men who want to look good and suggests that if you use the fragrance then you can be as good looking as the model in the advert. It also appeals to the female audience, that they could have a man like this. During the advert, the model keeps clicking his fingers and flicking his wrist, which gets him everything he wants. This shows men to be persuasive and somewhat lazy, that they don’t have to do much to get what they want. The way the model moves around could be seen as camp/gay due the flicking of the wrists.
Also, on the Stay at Home Dads website, men are represented similar to that in The Inbetweeners, showing a sensitive side. Also, the Stay at Home Dads website signifies a caring side to men and not the brutish and violent stereotype shown in The Expendables. This creates a clear difference in stereotypes depending on genre.
Usually, genre determines male representations, e.g. action usually connotes male dominance and power whereas romance develops a more caring and sensitive representation of men. In addition, many comedy programmes based on men focus on the funny side of men and their weaknesses rather than strengths. For example, many comedians are not big muscly strong men; they are usually fat, thin, small, tall, camp etc. so it shifts the representation.
Films that star actors like Sylvester Stallone, Vin Diesel and Bruce Willis usually action films because that is their forte. Therefore, the genre of action stereotypes the macho representation of men and because these actors are muscly and strong, they signify the same stereotype which fits the genre.
However, sometimes these stereotypes are challenged, especially in Shifty. Shifty’s character is seen to be relatively small and weak however, as the film develops, the audience can see that he is a lot more powerful than his stature shows. This is a contrast to The Expendables and Die Hard etc. because the men in those films are powerful because of their own strengths and build whereas Shifty is powerful because of his intelligence (completing 4 A Levels) and his bravery.
Overall, male representations are shown in numerous different ways in different genres and platform. The male stereotypes are seen in many of the media texts that we have looked at, strong brutish men to small and weaker men, but some have challenged this, namely Shifty, which mixes the stereotypes that the audience conforms to.
by
duskintokyo (student)
