Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women

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                                   Creative Brief

Life-steps – The healthy life is the better life

  1. Background

Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women. The available budget is £20, 000 for a two-month pre-launch promotion.

  1. Advertising Objectives and Target Markets

  • To get a large number of the market to join up as members by offering them memberships at low prices and special offers.
  • To create awareness of the new fitness club in order to have a good start.

The main customers for the new fitness first branch will be those who are obese, people who are healthily obsessed, body builders, teenage children, those with a self-conscious lifestyle whether its male or female etc. however other target markets will be welcome to attend.

  1. Advertising Proposition or Brand Promise

We offer the easiest ways to look good which means you get better results for your money and for any new member we offer you and a friend a free 1-day pass worth up to £40.

  1. Brand Promise Support

Fitness First is the largest health club operator in the UK and Europe, with almost 400 clubs and over 1 million members worldwide. We offer
everyone the opportunity to improve their health, fitness and have fun at the same time.
 Fitness First is about two simple things: 1) Your personal fitness, first and foremost, and 2) encouraging our members and local communities to put fitness higher on their lifestyle priority lists. Joining our gym will guarantee this.

Join now!

  1. Tone of Voice

The advertising approach should be energetic and have a motivated approach to the market. It should be able to attract the eye of the target market fitness fanatics with a great physique should reinforce this image to show the audience what they may be aiming at or what they could become.

  1. Budget

The budget for producing this promotion is £20,000 exactly this includes money that will be spent on the media.

B)

Planning for the Campaign

Fitness first can use a number of media and materials to ...

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