• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Food and drink.

Extracts from this document...


Food and drink During the poster boom, at the end of the 19th Century, Paris burst into life with colourful ads for circus and stage productions. At this time Paris was the artist and cultural centre of Europe. The Art Nouveau movement dominated the designs of poster artists led by Jules Ch�ret and Henri de Toulouse-Lautrec. During the 19th Century household items were sold from bulk containers and it wasn't until the beginning of the 20th Century that firms began to market packaged goods under brand names. At this time there was an increasing emergence of numerous fledging companies, such as Bovril, Colmons, Heinz and Kelloggs. All of which are significant brand names today. As demand grew to promote domestic goods, established artists responded by creating attractive and successful advertisements. Initially the posters featured scantily clad young women striking a pose and displaying the product. The figure was usually dominant while lettering and product were often small and insignificant. ...read more.


The company has done this by introducing new products and altering the tone of its advertising. Heinz has built its own character and personality with traits such as quality and comfort. It's successful advertising remains true to this personality, then creates something memorable within it. Kit Kat "Kit Kat" was first produced in 1935 under the name "Rowntree's Chocolate Crisp," and it was renamed "Kit Kat" in 1935. It's innovative and distinctive red and white wrapping has remained little ever since. The long running pun, "Have a break, have a Kit Kat" was founded in 1957 in the product's television debut. The word "break" is especially suited due to the snappable nature of the biscuit, as well as carrying implications of a well-earned break from whatever you are doing! The company retained the essence of the slogan throughout the years. They presented it in a variety of different ways, maintaining its continuity. ...read more.


In short anything he could use to promote the product, he did! By 1895 he had turned Coca-Cola into natural beverage, drunk in every state and territory in the USA. The logo decorated 2.5 million feet of building facades. Sometimes the logo was simply accompanied by the word "drink." You couldn't get a more direct marketing campaign than that! The Coca-Cola company was quick to realise the value of celebrity endorsement and opera diva Lillion Nordica was one of the first celebrities to appear in the campaign. She was followed by many other major film and pop stars. In 1916 Coca-Cola established their distinctively contoured "hobble skirt" bottle which became one of Coca Cola's trademark and contributed to the success of their already flourishing campaign. In 1925 the first 4-colour billboard advertisement appeared, featuring a uniformed "Ritz Bay" carrying a tray of frosted Coke, with the headline "5,000,000 drinks a day." Between 1928 and 1935, the American artist Norman Rockwell created 6 scenes for Coca Cola in this characteristic "everyday life" style. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Coca Cola & its Evolution

    Coca-Cola is withdrawing their product from the marketplace, and is reformulating brand Coke to be more like Pepsi...There is no question the long-term market success of Pepsi has forced this move...Maybe they finally realized what most of us have known for years, Pepsi tastes better than Coke.

  2. Football is the 'world game' and Coca-Cola is the brand name of the world's ...

    Strong grass-roots programmes that introduce young people to football in a supportive environment is also the best way of building and sustaining football at international level. Because of its central position in the lives of many GB citizens, football plays a key role in Coca-Cola GB's marketing activities.

  1. The marketing campaign for the project is going to be devised for the Coca-Cola ...

    However, many are still handling their money cautiously. They believe that with lower inflation still to come, consumers will recover their confidence over the next years. * The non-alcoholic beverage industry has high sales in countries outside the U.S. "For major soft drink companies, there has been economic improvement in many major international markets, e.g.

  2. Why is Coca Cola such a successful company?

    Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. One of the most famous examples of a trade secret is the formula for Coca-Cola. The formula, also referred to by the code name "Merchandise 7X," is known to only

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    with the ASA rules of advertising and alcohol, and the Portman's Group Code of Practice. Such restraints include: o Advertisements must not suggest that the success of a social occasion depends on the presence or consumption of alcohol. o Advertisements must not show, imply or encourage immoderate drinking.

  2. Susan Glaspell's 1916 play 'Trifles' - review

    reading',7 but the images also depend on her 'existing stock of experience', in this case her understanding of what it is to be a woman in her time. Referring to Judith Fetterley's notion of the resisting reader, Sara Mills argues that 'although texts may address us as males, we as

  1. Produce a clear understand of the Coca-Cola Company in Australia.

    men senior national teams. The system makes it possible to publish comparisons of the relevance strengths of internationally active teams at regular intervals. Since its introduction, the FIFA/Coca-Cola Ranking has proved to be a reliable measure for comparing national A-teams.

  2. Coca Cola and Lynx - marketing.

    organisation and its marketing: Coca-cola Strengths: Is the pioneer of the soft drink industry also they are the benchmark to which all over companies in the market operate. They work on a broad worldwide basis. Weaknesses: Is considered to be unhealthy in an ever conscious health society.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work