Food and drink

During the poster boom, at the end of the 19th Century, Paris burst into life with colourful ads for circus and stage productions. At this time Paris was the artist and cultural centre of Europe.

The Art Nouveau movement dominated the designs of poster artists led by Jules Chéret and Henri de Toulouse-Lautrec.

During the 19th Century household items were sold from bulk containers and it wasn't until the beginning of the 20th Century that firms began to market packaged goods under brand names. At this time there was an increasing emergence of numerous fledging companies, such as Bovril, Colmons, Heinz and Kelloggs. All of which are significant brand names today.

As demand grew to promote domestic goods, established artists responded by creating attractive and successful advertisements. Initially the posters featured scantily clad young women striking a pose and displaying the product. The figure was usually dominant while lettering and product were often small and insignificant.

The logo or trademark became an important asset to advertisers globally. Widespread exposure of the logo helped Coca Cola and Guinness establish themselves and aided their success.

Heinz

Henry John Heinz and L. C Noble founded Heinz Noble & Company in Pittsburgh, Pennsylvania in 1869. After a forced liquidation due to economic depression, F & J Heinz started trading in 1876 with the financial backing of Henry's brothers, Frederick and John. Henry bought them out again in 1888 and formed H. J Heinz. Nowadays Heinz sells over 1200 products in 200 countries.

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Norman Rockwell's first advertisement for the company, in the 1914 Official Bay Scout Manual, was commissioned by H.J. Heinz for Baked Beans- "The best lunches for a hike". Although tomato ketchup is the company's flagship brand and number 1 ketchup worldwide, Baked Beans have been manufactured since 1928 in the UK and they are one of the most popular products.

Heinz's Successful Campaigns

One of the company's most successful advertisements looked like no more than a scribble of graffiti on a wall!

E.g. "Beinz Meinz Heinz."

It is a quick and visual play on words, ...

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