1. PEST Analysis
A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:
PEST is used to describe a framework for the analysis fits into an overall environment scan as shown in the following diagram:
External Analysis Internal Analysis
What challenges does EMI (EMI group plc.) face mainly are:
- By establishing MSF (see Sociological), EMI has received profile and recognition for its part in MSF that has led to the UK Government’s invitation for the company to help participate in the development of a music education ‘manifest’ for the UK. This strength of the network has helped form alliances to effectively lobby government.
Because of the EMI’s Copy Control CDs, public has been attacked EMI strenuously. (see ). The issue of illegal (free) downloading are still under consideration in the law. However, if a music industry won the suit, it might effect to sales for EMI because of such demonstrations even if EMI gained copy right as a privilege. In addition, Sony music entertainment lately decided to move back to normal CD-audio format discs for all future releases because of the reason that music users' increased consciousness about copyrights and maintenance of legality It can be considered that customer might feel conformity to the CD-audio format specification. However, meanwhile there is a fact that the issue of piracy- both physically and online continues to be a major problem for EMI, particularly in Latin America, China, South Asia and South Europe.