For this piece of coursework, I am going to describe the different systems used in a supermarket like Tesco and A bank.

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1. PEST Analysis                                                              

A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:

  • Political
  • Economic
  • Sociocultural
  • Technological

PEST is used to describe a framework for the analysis fits into an overall environment scan as shown in the following diagram:

                External Analysis                               Internal Analysis


     Microenvironment             Microenvironment          




What challenges does EMI (EMI group plc.) face mainly are:

  • By establishing MSF (see Sociological), EMI has received profile and recognition for its part in MSF that has led to the UK Government’s invitation for the company to help participate in the development of a music education ‘manifest’ for the UK. This strength of the network has helped form alliances to effectively lobby government.

  • Because of the EMI’s Copy Control CDs, public has been attacked EMI strenuously. (see ). The issue of illegal (free) downloading are still under consideration in the law. However, if a music industry won the suit, it might effect to sales for EMI because of such demonstrations even if EMI gained copy right as a privilege.  In addition, Sony music entertainment lately decided to move back to normal CD-audio format discs for all future releases because of the reason that music users' increased consciousness about copyrights and maintenance of legality It can be considered that customer might feel conformity to the CD-audio format specification. However, meanwhile there is a fact that the issue of piracy- both physically and online continues to be a major problem for EMI, particularly in Latin America, China, South Asia and South Europe.
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  • The overall economy might be doing well especially in three largest markets, US, Japan and the UK. It can be said that they invested improve of artists and technology particularly in the last four years. However, Europe markets still remain difficult. Europe market might be improving by joining of European Union (EU) of rest of European Countries. EMI’s financial ratio analysis will be described with chapter 2.

  • As chairman of EMI was used to concerned that EMI was too optimistic about technological development, they had a lacked complementary capabilities consisting of marketing training, training support ...

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