From: Ian Nicholson
To: Mr C Gardner
For this report I have been ask to describe, compare and evaluate two different standard documents from three different organisations, which is a total of six documents.
I been asked to gather six different documents, I will clearly and accurately describe the documents. I will be describing the purpose of the document the main features, the functions used in the six documents. The use of headings, logos, boxes and the standard business layout will also be reviewed and commented on.
I have also been asked to evaluate the documents good and bad points about the overall presentation of the documents the writing and presentation styles. I will then suggest how improvements could be made to develop the documents.
1. Organisation 1
My first organisation is Argos. I collected two documents from the company
The documents are Personal loans flyer telling customers about lower rate loans and an Argos Card Services letter
- Argos Personal loans
The flyer is about personal loans with the company. The flyers layout is A4, which is folded in the centre. The flyer is laid out in five columns, which uses a variety graphics, texts and tables. The background colour is very bright. I think they have decided to use a variety of colours to catch the customer’s attention. On the front page at the bottom they have inserted the Argos logo, they have also inserted on the front page one of the great deals on offer 100 FREE Argos vouchers and loans up to £7,000 or more. They have shown what types of loans are on offer on the front page. When you open to the first three pages they are colour co-coordinated at the top with blue, the text on the inside pages explains how much you could get and how much could you save where they compare their rates with other high street banks, and a table of payment details. At the bottom of the page there is a phone number for a great value Argos loan, a reference number and what time the phones lines are open until. On the fifth page at the top the colour is green. This page shows what’s on offer from getting a loan from Argos. Then on the last page there is a list illustrating the different kinds of loans. This flyer is colourful and clear for customers. Good points of this flyer is that it is colourful and is bound to stand out to customers also it looks quite professional, they have decide to use green, blue, red, yellow for the main colours which is quite affective. The sub titles are in emboldened so this is a good point. The bad points to this flyer is that some of the font sizes are a bit small like at the bottom of the last page the terms and conditions.