How are bands marketed?

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Frances Earnshaw

How are bands marketed?

The music industry is a very large industry. There are many different types of music that appeal to different types of people. Grunge, Pop, Rap, RnB and classical are just some examples. Everyone has a style of music that they like to listen to. Music is a very popular source of entertainment and it can affect our mood. Slow, sad music can make us feel low whereas fast, uplifting music can make us happy.

Like any product, music has to be marketed. Music is a product that’s sold by an industry to make money.

The types of music we listen to often stereotype us. For example, if you listen to Punk Rock music you are immediately categorised as being anti-social, rebellious and not caring what anyone thinks about you. People that listen to Classical music are stereotyped as being old, boring and un-cool. You can often tell what kind of music people are into just by looking at the way they act and how they are dressed.

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To target their audiences the music industry fragments the different types of music into different categories such as Heavy Metal, Pop, Classical, Rock and more. This makes it easier to know what music you like so that when you go into a shop to buy a C.D or tape you can find the one you want easily. It is much easier for the music industry to target their audiences when they are set up in categories like this.

Image is very important to any music band. The life of a star is often considered very glamorous. People try ...

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