• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How is children's television and advertising affected by the media?

Extracts from this document...


How is children's television and advertising affected by the media? The media is a means of mass communication, such as newspapers, magazines, radio or television. Communicating is generally what advertising is all about and explains the direct link between both advertising and the media. Advertising is a public promotion of a product or service. Advertising is everywhere and it is estimated that an average child sees approximately 40,000 advertisements a year on TV alone. The types of adverts aimed at children aren't always positive and the media has been blamed for childhood problems such as anorexia as well as obesity. Advertising is affected by the media greatly, as the majority of advertising is done by the media. However, it would be wrong to say they are dependent on each other. ...read more.


However, the problem with television for advertisers is the introduction of the remote control and VCRs, which allows people to change channels easily or edit the adverts out. Advertising is a great way of promoting products and services but is there too much advertising aimed at children? I think there is too much advertising aimed at children, which is sending the wrong messages to them. Advertising informs children of what toys are on the market. I don't think there is anything wrong with this as children may want new toys for Christmas or birthdays and they can draw ideas from the advertisements. Advertisements that aren't necessarily aimed at children, but are often shown during the day help children learn what is right and wrong. Adverts discouraging people to stop smoking for example, are telling children that it is wrong. ...read more.


Advertisements promoting unhealthy foods use unrealistically thin body types as the ideal. I think this is giving children mixed signals and is contradicting the message. In this way, children are being taught to be thin, but eat fatty foods and sweets. This could also lead to problems with young girls developing eating disorders. The media affects advertising generally in a positive way. The negative aspects mentioned above, are being taken into account, as England is pushing for stricter guidelines for advertising aimed at children. There is a strong link between the media and advertising. Without the media, the only form of advertising would be posters on walls or billboards. This would not be as effective, especially for children's advertisers, as they would not be as noticeable. Overall, I think there is too much advertising aimed at children and believe the media has not directly affected the rise in obesity, but does have a part to play in the increase. ?? ?? ?? ?? Victoria Canavan Media Exam ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Do we control the media or does the media control us?

    Tabloids are targeted at the working socio-economic class with little education and knowledge of the surrounding world, the average tabloid reading age is 51/2, this tells us a lot about the audience straigh away. 'Educatio est omnium efficacissima forma rebellionis' is a quote which is scripted in latin which I came across on an internet blog.

  2. Marketing Media and Audience Feedback

    out a well planned and rehearsed presentation (equipment had been thoroughly checked), which displays the product attractively and considers the needs of the audience, which is evident from the layout of the room * Listen to the feedback provided by the audience * Lead the discussion and give informed answers

  1. Olympic Games Event

    Sponsors have not been slow in coming forwards to support Beijing 2008 either. Not surprising, given the potential scale of the Chinese market, one might say. But what is more surprising is that those sponsors who openly criticised the IOC for its slack ethics in relation to Salt Lake City

  2. Puffery in Advertising

    Same with Milton Friedman, Craig Smith also indicate the role of business is to make profit (Velasquez, 2002). According to Appendices 1 and 2, Papa John's Pizza advertising slogan and Mueller's Pasta packaging was puffed. However, the purposes of Papa John's Pizza and Mueller's Pasta were gain competitive advantages and attract more customers, then can maximize profit.

  1. Zeneca's DTC Advertising of Nolvadex

    1.2-Uncertainties from regulatory o According to Food and Drug Administration (FDA) there were some problem with exact language that contained in the new labelling e.g. Zeneca wanted to use word "Prevention" for describing the Nolvadex but FDA was not agree because labelling was lack of enough data on what happened

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    It attracts over 75,0000 people each year [Hoboken]. The event will provide extreme exposure who have interest in Hoboken and enhance our ability to 'get the word out' about the show. The total number of potential Hoboken viewers exceeds 58,000 [WBMCTV].

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    So the person will choose those goods which will give him or her the greatest satisfaction within the framework of his or her financial opportunities. The inquiry is the requirement supported by purchasing capacity. So, for example, in Europe automobile " Volkswagen " personifies an elementary automobile, a low purchase price, and "Cadillac" - high comfort, luxury and prestige.

  2. Advertising on Television Media Essay.Advertising on television allows you to show and tell a ...

    lot of the youth, so if they were to be advertise a product they would have a great deal of influence in the decision making of the consumer when buying a product. An example of celebrity endorsement is addias football boots; addias used former and current football world cup stars (messi, villa and zidan)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work