How is the Takamine guitar advert effective?

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Olly Burton        11v1        Miss Hansford

How is the Takamine guitar advert effective?

   The Takamine guitar advert can be viewed as an effective piece of media in an array of different ways. The ways used play on a very unconventional style, which is not often used for a musical instrument. For example most guitar advertisements would use such images as a lead guitarist of a band standing tall whilst making his guitar scream out whilst he is backed by a huge amp or some such and the other.

   The first thing that this advertising piece has you drawn to is its picture, although on first sight you can’t actually see what it is trying to portray as it is a picture of a girl sitting and staring at a boy who is playing to her in a loving way. This would go well with the title line “The start of a long and happy relationship” but under further inspection, there is more of an underlying message in that phrase.

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   Viewing this picture under its actual purpose of being a guitar advertisement, you would notice that as the picture has been doctored to be seen in a sepia tone, the guitar is the only thing in the picture that is actually in the right kind of colour and the lighting also helps as it is lit and gives off a shimmer which makes it predominant in the image.

   The background of the image is distorted and blurred so as to show exactly where you should be looking and so draws the attention to the couple and ...

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