Viewing this picture under its actual purpose of being a guitar advertisement, you would notice that as the picture has been doctored to be seen in a sepia tone, the guitar is the only thing in the picture that is actually in the right kind of colour and the lighting also helps as it is lit and gives off a shimmer which makes it predominant in the image.
The background of the image is distorted and blurred so as to show exactly where you should be looking and so draws the attention to the couple and the guitar. Although, the guitar may be key to this picture but the headstock that holds the company brand name is off the view of the lens, this could have been a clever ploy as to make the viewer read on and find out what the brand is.
It is always an awfully easy thing to sell a guitar over any other instrument as it is a very glamorous instrument (unlike a bass) and so the people used are also very young and attractive in themselves. This gives a sense of youth to the company and would make them much more appealing to a buyer, especially a first time buyer.
Now onto the text: the text used in this piece is very peculiar indeed and for the most of it the idea of the guitar has shifted onto that of a partnering agency. Many of the words used such as “partner”, “right for you” and “wonderful” cast up totally different thoughts from that of a guitar and this is where the adverts key selling point really delivers.
It leads on in such a way that you must read on to understand what is actually going on in the advert and leaves you in complete shock at the end when they refer you to go to “Your local Takamine trader” to find your perfect partner. This is very good to put right at the end because it builds up the expectations and instead of letting the whole mood of the piece fade out in an ill-placed and very anti climactic way, it uses humour in the form of a comedic way. This can also add to making you like the company through their advertisement making you laugh to yourself and also therefore help them sell more guitars.
The image at the bottom left of the page is that of an outline of the guitar and can also make it seem quite appealing as it uses a different shape to the common seen “boring” acoustic guitar and this makes it seem much more appealing. Also the writing is done in ways where the name “Takamine” is done in black and so stands out from the very beige and bland background contrast.
The advertisement does the very clever thing of having a send off line saying how the Takamine guitar will always be there and telling you to “Go find one”. This uses the same principles as adverts use when they say “Buy Now” and it has been proven to work in a very large amount of cases.
It also leaves you with a website if you are really interested in the guitar and also a phone line to call and order a brochure of all the different types of guitar they have on offer which also shows them to be very professional which adds to their selling power.
All in all, the “Takamine” guitar advert is a clever piece of media and would prove quite effective at selling itself due to its strange style and odd selling point.