How successful have your chosen texts been for their industry. (On Beyonce)

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  Beyoncé Assignment – How successful have your chosen texts been for their industry.

Beyonce (born Beyonce Giselle Knowles, September 4th 1981) is an american pop/rnb singer, songwriter, producer, actress, and also a future mother. She was named Billboard’s top female artist of the 2000’s in Feburary 2009 as well as their Artist of the Millenium in May 2011. She was the Record Industrys association of America top certified and best-selling overall artist of the decade and is currently one of the most prominent female artists in music with record sales surpassing 130 million. She also holds the record for the most viewed female viral video with her well-choreographed ‘Single Ladies’, the video holds over 100,000,000 hits on YouTube and started an internet sensation with many parodies and spoofs shortly following.

Born and raised in Houston, Texas, Beyoncé started performing in local competitions at age seven and formed the girls group, ‘Girl’s Tyme’ with help from her parents, she was first signed by Matthew Knowles, a American music executive and father of Beyonce, and in 1997, with the support of Michelle Williams and Kelly Rowland, ‘Girls Tyme’ eventually became Destinys Child with Beyoncé being the bow of the group.

During their 9 year spell, Destinys Child conquered the music industry with their hard hitting, diva-like performances and gained recognition globally, their group name is now synonymous with the 90’s. They carved out spots on both the r&b and pop charts and their first release ‘bills bills bills’ which was the first release from their second album reached the U.K top charts, bills, bills bills in a an upbeat song which talks about the troubles of having a male gold digger racking up the, telephone bills, automobills, etc.  The song is still in modern culture today as popular TV show Glee performed a cover on the show in 2011. The song takes a swing at the male population for hounding money off your other halves, you could say that bills, bills, bills is mildly post- feminist as it states the independence of the women and separates traditional shared income of a marriage type relationship between a male & female.

Destinys child were hugely influential to the teen population, destiny’s child started a diva craze, you could say this was beneficial as more teenage girls became independent and strong minded.

However, the success of their group wasn’t without group disputes between the band members, the band changed around frequently as disagreements took place, there was a lot of speculation that father and manager of Beyoncé, Matthew Knowles favoured his daughter over the other group members, this accusation lead to the dismissal of LaTavia Roberson and LeToya Luckett from the group, however despite the recurrent changing of the band members the group always managed to stay afloat.

The accusation regarding Beyoncé’s father I believe may had some truth in, it has become evident that Beyoncé always appeared the be at the ’head’ or the ‘top’ of the group in pictures and videos and I believe Matthew Knowles as an already well-connected music executive had the knowledge to sculpt the band members share of success as he saw fit, on the other hand, Beyoncé founded the group so therefore It could be argued that her success is righteous, as she built the group and made it what is today.

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In 2002, Destiny’s Child announced a hiatus which allowed it’s members to attain individual success, Beyoncé’ had featured in the popular comedy sequel ‘Austin Powers’ and the other band members were interested in releasing their own solo albums, during this hiatus Beyoncé released her largely successful debut solo album, Dangerously in Love, this album remains Beyoncé’s most successful album reaching double platinum status, placing number one on the US billboard charts  and signalling her viability as a solo artist. In 2004, the band ended their hiatus and announced a fourth and final album ‘destiny fulfilled’, and protruding the disbanding of ...

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