I am aiming to sell the fragrance by advertisement and I am hoping that my billboard design will be seen all over the world and that my magazine adverts will appear in a lot of woman's magazines of which my target audience read.

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GCSE Practical Assignment 2002 Evaluation

By designing my billboard and magazine adverts I am aiming to sell the fragrance by advertisement and I am hoping that my billboard design will be seen all over the world and that my magazine adverts will appear in a lot of woman’s magazines of which my target audience read.

To make my billboard and magazine designs, I first did a lot of research on women’s fragrance adverts and became familiar with all the conventions of this type of advert.  I then designed my brand name, tag line and did some research on perfume bottles in magazines and on the Internet.  I then needed a picture of a model for my advertisements, so I used a digital camera to take a photograph of a friend.  I also used the digital camera to take photographs of my brand name and bottle.  Once I had all the conventions needed to make an advert, I used a programme called Photoshop, which is a photo-editing piece of software.  I then got my floppy disk out of the digital camera with all my pictures on and began putting my advertisements together.  Each picture is called a layer on Photoshop, so I opened up all my layers, which include the model, brand name and bottle and arranged them to the way I wanted it to look.  Once everything was in place, I picked a colour I wanted the background to be and used the airbrush to carefully paint around the images and then fill in the rest of the background to make it all blend in.  I used basically the same process for all three advertisements.  The was only one main problem which was the piece of software (Photoshop) because this was my first time using this programme so it was completely new to me and therefore it was very hard and complicated to use, but then my media studies teacher gave the class a demonstration on how to use it.  After playing around on it and finding out what everything meant, I got used to it and found it much easier and apart from that there was really no other problems.  

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I think that the form of my products are very effective as they show understanding of perfume advertisements and have the most common conventions of an advert such as model, tag line and brand name.  All these conventions are appropriate because on my billboard design, I have a picture of a young lady of who is aimed at my target audience, which varies from around 16-25 years of age. The model is a representative of what the target audience would like to be, because she represents young, sexually attractive/provocative and appeals to the target audience.

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