The intended audiences for Italy are particularly the people who like to travel to a place of culture with lots of old museums as well as people who are inspired by Michelangelo’s art. The illustration on the bottom left of the advertisement describes how romantic this place could be and therefore newly wedded couples can enjoy their honeymoon. Scenery lovers may also be delighted to come to this place and treasure the beautiful scenic view in their cameras. As the layout suggests a luxury look, this advertisement also appeals to people who enjoy luxury holidays.
Target audiences for Ciudadela, Menorca are intended to be open-minded people with a sense of adventure who enjoy traveling to place filled with adventure. People who are interested in rope climbing, whether they are professionals or beginners, this place has lessons for climbing fans. This place is filled with beaches. Therefore people who like tanning and sun-bathing will love it.
Neither of the advertisements contain anything in particular which may interest a child or teenager, the target audiences are mostly focused on young adults and adults. As both the holidays are on cruise, this really intends to attract people who are eager to spend their capital openly. People who like to collect souveniors from different places are also targeted.
Both the advertisements contain an interesting form of language. The text contains many positive descriptive words that sound wonderful. For example for Menorca, in the highlights it tells us that it took 50 years to build this cathedral. This tells us how magnificent that cathedral will be to look at. The advertisements also contain alliterations. For example for Italy, “snap up something in silver”, or “lap up some luscious local wines”. Alliteration makes the advertisement more catchy and memorable. Commands such as, “then go do it now” also exists in the extended texts that make the holiday sound exotic. Repetition is also a common feature used in the adverts. For example, “Art, Art and more art” in the Italy advert. In fact this strengthens the advertisements. The adverts use the informal address as “you”. It makes it more personal and emphasises each individual. The reader may feel he or she is being addressed in a more friendly way. In order to be more precise, the opinions are used as facts in the adverts.
When it comes to the overall layout or look, both the adverts consist of an eye-catching title. It also contains sub-headings written in red making them look striking. Each advertisement has extended texts that suggest different things readers can do there more sophisticatedly. The extended text asks a question, for example, “Do you know rope climbing”? It captures the reader’s attention and lures him or her into reading the text to find the answer. In addition it contains casual phrases like “come and try it”, which make the advert more reader friendly, Commands are also found, that insists or persuades the reader to do it at once.
The layout is also described in bullet points. This makes the advertisement not only reader friendly but also less wordy as words may make the audiences/reader feel bored, which may result in the holiday sounding boring.
Lastly, the adverts contain a big illustration that represents the place. This is the main source of attention. The reader is attracted by the illustration and may feel the joy of being there.
For Menorca, an illustration of the atmosphere of the place is described. The weather is suggested by the blue sky. Blue sky represents calm weather. The reader’s main interest and look may be the beaches. Readers may feel that the beaches are attractive and horse-riding is fun. Regardless, of the hot weather, as the girl is sweating, the clear water makes the girl look cool and refreshed.
For Italy, the place is represented by an enormous and famous master piece of Michelangelo. This suggests the place is filled with mind blowing architecture and sculptures. The masterpiece is brown in colour and the colour is muted soft, the place appears to be really peaceful along with dark night light shining. This illustration attracts people interested in ancient history. Florence has cathedrals showed by a small illustration on the bottom middle of the advertisement. Cathedrals are also a good form of attraction of the place.
How effective are these advertisements? This may vary upon an individual’s perspective. These advertisements were quite appealing to me. I imagined myself being there. If I were one of the readers, I would love to be there. It is quite effective for me.
