This advertisement is designed to appeal to a certain type of person and I believe that it succeeds in its job purely because of its simplicity.
The colours that are used in this advertisement are brown, gold, beige and white. Each for a different purpose:
Brown is used as the main background behind the picture of the product which is for sale so as to contrast with the colour of the dog’s fur and therefore make the feature of the dog’s “eyes of love” stand out more.
Gold is used around the edge of the page as it is used on the edge of the plate giving an idea of being expensive and having to be posh to be privileged enough to own one although people are able to buy the product easily.
Beige is used as the background for the text because it is a calm colour is easier on eyes than plaint white and helps the text to be read easier by older people.
White is used to make the slip which needs to be filled in to purchase the product stand out so that people know that it is there.
There is only one picture on this page and it is one of the product which the company is trying to sell, The picture is the largest thing on the page and therefore is the first thing which a person would notice about the advertisement. The picture shows the dog and is given a fake gleam to show the shiny gold edging that the plate is advertised to feature.
There are several headings in this piece each commenting on reasons why people should choose to purchase this product, each of the headings focuses on the product claiming that the picture featured is “a heart warming portrait” which a lot of people may agree on. The other headings also focus on trying to coax people into buying the product using different adjectives that are well known by all but are very descriptive and in some cases these types of words/language help people to decide on whether to buy it or not.
“Act now”- the makers are commanding people to buy now or they may not be able to purchase one of the plates.
The advert takes up a full page and although this costs the makers more money is harder for people to miss and is easily noticeable.
This advert contains a lot of text and as a result of this not many people would choose to pay attention to the advert itself, also the text is all positioned close together meaning it would be slightly easier to read but looks longer than if the text was spread out across the page.
In the text the makers have chosen to follow the example of other adverts that are similar to this one by constantly using adjectives to describe how cute the dog pictured on the plate is, and therefore if the person reading the advert likes to collect plates or ‘loves’ dogs will be more likely to buy the product.
As I have mentioned earlier I believe that this product is aimed at the older generation of readers,” Danbury mint” the company who make this product are more than likely to have hired a group of people to make this advertisement as appealing as is possible for this type of product and to the age range that they are choosing to sell this product to.
Advertisement number 2
The second advertisement that I am going to write about is an advertisement by Zocor Heart-Pro, this advertisement is one that is aimed as men aged from 45 years old to 70 years old, This advertisement is for a product that claims to effectively reduce the risk of heart disease, the advertiser use a range of different “tactics” to make men aged 45-70 look at this advertisement and think about their own lives and whether or not to consider to purchase the product. The advertisement is one that would be read by more people than my previous advertisement because of the layout and uses of colour from the advertisers.
Analysis of advert
The advertisement is one which would more than likely appeal to the group of people that it is aimed at and many people who suffer from hypochondria and so effectively is a good example of an advert that would help greatly to sell a product without paying a large sum of money for a famous face to endorse the product. I particularly like this advert because it is advertising a product that could help a lot of people to avoid heart disease and heart problems in their lives.
The advertisers have used clever wording throughout the text which gives the idea that all men aged 45 and older being at risk of heart disease/problems, The headline which is boldly noticeable to all who look at the page is a rhetorical question which makes the reader take notice of what the product is used for, while reading the text the reader is addressed personally with the use of the words “you” and “your”, this informal approach to advertising is not used often but when a company decides to write an advertisement in an informal style of writing it is very effective, this type of text makes many readers believe that the company is writing to them personally and this can effectively be the factor that makes people choose to buy the product over another rival product.
The company also has decided to place their web address and contact number at the foot of the advertisement as a precaution for anyone who is not sure about the product has any questions that they want answered about their own personal risk of having heart disease or any signs to show whether they personally have a heart problem.
In this advertisement the use of colour is very important in all advertisements and can be used to show many different things, in this advertisement the advertisers have used the colour red to show danger in the main heading, they have used red because this colour will immediately linked with danger by a reader and the words “HEART ATTACK” in particular that are written in red so they catch a readers attention.
In the text the advertisers use statistics to scare the reader and repeat the word “risk” twice in the opening paragraph to inevitably force the scared reader to read on about the possible risk level that they personally may be at regarding heart disease and/or heart problems, at one point the advertisers are asking questions of the reader writing “why not find…..” which asks the reader whether they know how much they are at risk of suffering from heart problems. Unlike the previous advertisement that I wrote about the text featured in this advertisement is broken up by an illustration in the centre of the page, by doing this the advertisers are making the questionnaire in the top right hand corner of the page come into the readers mind and a lot of the time people will take the questionnaire so as to quash any doubts that they have about their health in the future.
The picture featured In the advertisement is one of a male presumably aged between 45 and 70 years old, the man looks to be in good health and is pictured in front of what can be seen as a relaxing background, the man is also dressed in white which is meant to show how he is a, relaxed human being with no problems in the world because of how zocor has helped him to avoid heart problems. This statement is what I believe the hired advertisers have used to picture the perfect way to have this product portrayed by all.
Despite there being 2 pictures on this advertisement, the advertisement is mostly text which gives information about the possible risk people could be at if they do not already know.
Advertisement Number 3
Product Featured In Advertisement
The next advertisement that I am going to write about is one that is attempting to sell a product called “The Health Bracelet”, This product is said to help people who are suffering from different health problems, the advertisement contains many small pictures but is swamped with text, but the text featured on the advertisement is all positive feedback from past recipients of the bracelet, each paragraph is a statement from one of the “many” people who have already tried and tested the product.
This advertisement is aimed again at an older generation of people who have medical problems like insomnia and pains that are felt in a persons leg, shoulder, hands etc.
There text one the advertisement is very detailed and at some points the advertisers use pseudo scientific wording to confuse readers and make the reader believe that this is a good thing and that the product works in a different way to every other similar products in the market.
The layout that the advertisers have chosen to use when making this advertisement is one that suits their objective of selling a product with proof that the product does actually work, but by using so much text on this page the advertisers do risk the chance that the reader will see the advertisement and be intimidated by the amount of script and therefore not attempt to read what is written in the advertisement and therefore will never know what the “health bracelet” actually does or what it even is.
There are several different illustrations featured on this page, each of the people who have tried the “bracelet” and are happy with its results.
There is also a picture of an old couple who are modelling the bracelet, the people pictured are shown to seem to be happy with their lives and by wearing the bracelets seem to be showing that it is helping them to live a pain free life.
The colours that are used on this page are similar to the first advertisement that I wrote about, the page contains the colour red but for this advertisement the colour red Is only used as a background colour instead of meaning danger, the main background colour used is a light shade of violet which is easier on a persons eyes than white would be for this amount of reading.
The advertisement is a full page spread near to the back of the magazine cleverly positioned before the crossword, which is also known to be enjoyed by the elderly.
Near to the bottom of the page there is a single paragraph that explains how the bracelet works using scientific language, for example “an electro magnetic force” which is claimed to be supplied to “your blood flow” also written into the paragraph is a part that claims a high success rate and that the bracelet is completely harmless.
This advert is completely made up of text despite there being many pictures on the page meaning that there is a low chance of people who are of a young age reading this advertisement and more than likely will not buy this product at all, the company has obviously realised this and set out to only sell to the elderly and those who feel constant pain.
Advertisement 4
The fourth and final advertisement that I am going to write about is an advertisement that has been placed in a newspaper, the advert is one for Specsavers opticians, The advertisements one which is attempting to sell reactions lens’ to the public, this advert contains both pictures and text but unlike any of my previous advertisements it has a voucher/coupon positioned at the bottom, which can be used for a free eye test at any Specsavers opticians. This advertisement also unlike my previous advertisements does not take up a full page. The advertisement is a simple design with a picture featured above the text so that any readers that view this advertisement are caught by the large picture then can choose whether or not to read on, the people who are most likely not to look twice at this advertisement are the young and also those who do not need to use glasses as a result of perfect sight. I personally did not look at this advertisement more than once because it does not appeal to me because of the reasons I have outlined above.
Layout/Presentation
The layout the advertisers have used is one that is seen to drag in a reader and keep the reader interested and possibly purchase the product.
The advertisement does not contain much text, more than likely because the company feels that people will become bored and turn over the page completely ignoring what is featured in the advertisement, meaning that less people will be aware of the products for sale at Specsavers opticians and they will inevitably sell less of the product advertised.
The advertisement uses the background colour of the actual newspaper so as to blend in with the newspaper itself, the text is, as I have noticed throughout this coursework project to be normal, is black in colour with the exception of the text imposed onto the picture which is white. The only other part of the advertisement that is a different colour is the logo for the company which is green.
The illustration/picture which has been featured in the advertisement is of what seems to be a barometer which shows how reactions lenses work and how quickly they react to changes in the weather, the picture takes up around 50% of the advertisement (the rest is used for text and a voucher). The picture is positioned closely to the centre of the page and is the largest feature on the page.
The advertisement takes up the most space on the page taking up more space alone than the other features on the page.
The use of colour on this advertisement is cleverly the same as the colours that the reactions lenses change from one to the other, whether the advertisers considered this while choosing a colour scheme for the advertisement is unknown to me.
The advertisement to me seems to be set on the page to catch the attention of a reader so that they notice the advertisement and consider the product that is featured on it.
Content
What is said in the advertisement is the price that each pair of glasses cost’s, a small bit of text explaining how the lenses react to the different weather conditions and also how it takes the lenses just “30 seconds” to change and protect the users eyes more than normal glasses.
At the bottom of the advertisement is a voucher which claims a free eye test for the reader but in smaller text, which is often not read by most people, explains that to claim the offer properly the reader must purchase a “complete pair of glasses”.
So to conclude, this advertisement is an even mix of both text and pictures, the advertisement takes up a smaller amount of space then all other advertisements that I have chosen to write about, I personally do not like this advertisement because it uses a voucher to help to sell products but has small text to in a way trick the reader.
