Identify the different elements of the promotional mix that meadowhall itself uses.

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Identify the different elements of the promotional mix that meadowhall itself uses.

The marketing mix is a business tool used to carry out objectives it will be considered especially when trying to achieve a firms marketing objectives.

The marketing mix consists of four common factors which are: -

* Product

* Price

* Place

* Promotion

The amount of importance that each individual element holds within the business will depend in several factors for example the type of market and industry that the business is in and the actions of competitors.

Meadowhall has developed a year round marketing campaign to continually promote the centre; this is one element that has contributed to meadowhalls success as it is constantly keeping the centre in the public eye.

The product or service that the centre actually offers is that the centre is making shopping more convenient to customers by situating all of the well known shops together under one roof. Meadowhall does do enough advertising so that tenants do not have to do their own advertising. The centre has eight anchor stores, which are stores that bring in custom in their own right so customers would come to meadowhall just because they know that these anchor shops are situated here, this will contribute to the appeal of the centre and promote it. The centre have launched a new campaign to promote the products and services available to customers called 'always something new' this is designed to inform the market of the constantly evolving variety of shops, services, catering and entertainment facilities which are available. This is because the centres customers needs and requirements are continuously changing. Meadowhall offer a wide range of products at varying prices to cater for the large market.
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The place element of the promotional mix will have been extremely important for meadowhall when choosing a suitable site to build the centre on as this would have affected the ease of access of the site to potential customers and whether or not there were suitable transport links which would in turn affect the amount of repeat visits that people would make.

The location/place of the shops within the store will be especially important to meadowhall as the design of the centre is based around the right location of each tenant to coincide with the way they ...

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