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Introduction

Discuss the impact of audience of the effectiveness of a texts purpose Introduction In this essay I am going to show each of these three texts has been constructed by a writer to cater for his audience to achieve a purpose. Summary of text one Text ones is an advertisement title "eat to be fit". The text is aimed at the elderly. The purpose of this text is to persuade the elderly people to eat healthily and to shop at Tesco. We know this text is aimed at the elderly as the wirter uses the phrases "retirement age" and "elderly people ". The register of this text is formal as this shows respect for the audience which it is aimed at. The text is laid out in a way that is user friendly. It has a large point size in son seriff, so that it can be read easily by its audience. The language in the text is not submersive but is user friendly so all types of academic background can understand it. The diction in the text is simple also making the text even more user friendly. The writer of this text shows good knowledge of his audience. Summary of text 2 Text tow is a teen horoscope from the sugar magazine. ...read more.

Middle

On the whole this shows the writer knows his audience very well. He knows how to counteract their arguments and deal with their cynicisms. He knows what type of language and diction his audience understands and will accept. But more to the point he knows how to deal with their specific needs for his purpose. In comparison the teen horoscope uses a different device as the audience is very different. As in all of the text the title uses submersive language this deliberate breaking of rules has been done for a reason. This is to make the audience its aimed at feel comfortable. The language used makes the writer instantaneously friendly as this is what these teen girls (the audience) use between themselves. In the title the writer uses connotation "a peek". This means a quick look. This phrase makes looking into the future seem exciting and makes it seem right. Also the use of ellipsis in the title builds a sense of excitement for the year being predicted. Jn addition the writer shows a very good sense of understanding towards his audience just by the layout of the text .The writer very cleverly picks out the priorities in a young girls life and sets them out on the page here is how they are set out. ...read more.

Conclusion

This is another semantic field "value". The box stated above is part of this field value is used on other occasions. But interestingly in one sentence both fields are used in one sentence "pay once and then ride, ride, ride all day" This is used to make it absolutely clear that this place is very good value for money and this shows the writer has a clear sense of his audience. Knowing that paying once and having unlimited access to entertainment all day is exactly what parents want to hear. The write also makes sure this park is universally appealing to all in a family by using another semantic field by using phrases such as "everyone" and "all tastes too". All these semantic fields are used to emphasize three main points. . Value for money. . Enjoyment. . Universal appeal. Thus all these points show that the writer has a good knowledge of his audience. He uses his knowledge to cater for their specific needs to make his purpose which is clearly to persuade people to visit the theme park. Conclusion Overall this essay shows that if a writer knows his audience his purpose is likely to be much easier to complete. For example in text one, The more elderly people he persuades the more money tesco will get. All these writers show that if you know your audience and cater for their needs you are more likely to achieve your goal or purpose. ...read more.

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