Intertextuality is a technique, when one text refers to another text or uses its ideas an Ideology. Intertextuality occurs regularly in popular media such as television shows, music videos, or even paintings.

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Obeadur Rahman

Media coursework: INTERTEXTUALITY

Intertextuality is a technique, when one text refers to another text or uses its ideas an Ideology. Intertextuality occurs regularly in popular media such as television shows, music videos, or even paintings. There are also many other cases why all categories of artists use intertextuality, a reason could be that the artists don’t have any ideas at the current time, or they don’t like something about someone’s work. In many cases, intertextuality is often used to provide depth to the unreal reality. They therefore just duplicate them but change the things they don’t like about it. This is intertextuality.

There are many example of this technique being used today. A very famous artist called Monet, painted a very beautiful picture, called ‘Monet’s water Lily pond’ the picture was a very attractive, bright, cheerful image of nature. The painting was a water pond with lilies in the pond with a bright green arch bridge; this could signify safety from the water below. The bridge intertwined with the excessive green nature may suggest how man can relate to nature and how they can work together to create a peaceful and happy life. Many people thought that this stunning painting was a reflection of Monet’s home life. However, many critics criticized Monet’s painting saying that his painting was an un-real image of real life. In reality, life was much more miserable and this painting was just a dream. 

Banksy another famous painter criticized Monet’s painting, he argued that the life that Monet saw was not reality, he therefore painted a picture of the same scene but much different in many ways. Intertextuality. The picture that Banksy created was dark, gloomy, and a very depressing image of life but it was his opinion on life and not everyone agreed. Monet’s picture was white and colourful, with vibrant colours. On the other hand Banksy’s painting was green and black, very dull; with less lilies in the pond this image may suggest that nature is reducing due to manpower increasing. A shopping trolley and a traffic cone are also half sunk into the lake. The shopping trolley could signify that Banksy dislikes consumerism; he doesn’t like the city or hates shopping. It might also signify that he feels that litter is becoming a common problem. The traffic cone could indicate that Banksy doesn’t like urban life, traffic or even cars and the use of public transport. It may also indicate that law has no justified place in society, as the cone may have been chucked into the lake by either youth not abiding the law.

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Nevertheless, Banksy’s painting had several pleasant things about it, the shopping trolley for instance was only half sunk into the murky water, the traffic cone was half in the water also, and only half of the bridge covered in moss was lighter than the other part. The lighter part may show the pleasant things in life and the darker part showing the horrible evil side of life. All of these good things about the picture could signify that there are still some things to look forward to in life even though the rest of the picture is horrible and miserable.

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