Investigating an Advertising Campaign.

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Investigating an Advertising Campaign 

Bob Haas is the Chairman of Levi Strauss & Co. (LS&CO.) and the great-great-grandnephew of the company's founder, Levi Strauss. The company is privately held by descendants of the family of Levi Strauss.

 Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 100 countries.

 There is no other company with a comparable global presence in the jeans and casual trousers markets. All market-leading apparel products are sold under the Levi's, Dockers and Levi Strauss Signature brands.
The Levi’s brand definitely has a stylish and cool image that aims to attract a younger audience. This is successfully done through the use of catchy music and by using strange new concepts that you do not normally see. Levi jeans are portrayed in such a way that they would only interest young people.
Four core values are at the heart of Levi Strauss & Co.: Empathy, Originality, Integrity and Courage.
Levi’s and Dockers can be bought from stores on every continent in the world.
I don’t think that Levi Strauss & Co. are in close rivalry with any other jeans companies because no other jeans companies are anywhere near as successful as Levi’s. If I was asked to name a jeans company I would only be able to think of Levi’s. This is probably because Levi’s are the only jeans company to launch a successful chain of television advertisements that are always original. Originality is an important value to Levi Strauss & Co.
The main consumers of this product would be mostly male, between twenty and thirty years old. Probably living a ‘laddish’ lifestyle in one of the main cities in Britain or America. Would also probably wear other brand jeans like Diesel or Lee.

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Levi Strauss & Co. has been in business for around 150 years.

The advertisers have definitely aimed the advertising for Levi Strauss & Co. towards television because the Levi’s advertisements are often so different and surprising to the audience that they cannot be done justice on the radio or in a magazine because movement and sound are necessary to provide the impact that the Levi’s adverts have. You rarely see a Levi’s advert anywhere other than on TV.

Every one of Levi’s advertising campaigns are done on a large scale. The television adverts can be seen worldwide. The Levi’s TV ...

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