Magazine Analysis'ELLE' November 2005 This magazine is for entertainment, it is a fashion magazine. Its publisher is Hachette Fillipachi.Its target audience is women,

Magazine Analysis

‘ELLE’ November 2005

This magazine is for entertainment, it is a fashion magazine.

Its publisher is Hachette Fillipachi.

Its target audience is women,

This summary report refers to the period 01-Jul-2005 to 31-Dec-2005.
This report was approved by the ABC on 16-Feb-2006.

Front Cover Analysis

The title Elle hold suggestions of femininity, the word is flowing and rolls of the tongue. It is also aesthetically pleasing to the eye as an anomaly. The strap line ‘The worlds biggest selling fashion magazine’ appeals to the ideals of the magazine audience as fashion victims are likely to seek things that are popular. The price is quite expensive and shows a reader that has enough money to have all the things she wants. The price is small but in bold whereas the price on ‘Red’ magazine is small and thin. This may be to distinguish themselves from the other magazines. It will also appeal to an audience with slightly more money or a love for expensive things.

The largest sell line is Winter fashion, 388 pages of coats jackets hats and boots, plus capes your new must have. It is the largest as it is the main point of the magazine. The next largest is 100 best beauty products ever, voted for by the experts. Beauty products are a typical feminine interest and also probably a great interest to those who care about fashion and looking good. The large amount also appeals as it gives them their moneys worth. The next largest is Exclusive, Jennifer Aniston, Loving life after Brad, this is an appeal to a fairly young female audience because celebrities are a typically female interest and it has the added fact of relationship issues and solutions. Another sell line is super sexy shopping, High street party buys. Using words like sexy attracts classy females who like to look good and the party attracts girls who enjoy a lavish lifestyle. The last sell line is 20% of at Pied a terre, it is a designer shop and attracts buyers from that store who are probably fairly well off. Another sell line is better than botox, the new miracle plastic surgery. Which attracts all women who want to look good and have the money to do it.

The freebie of a stylish umbrella appeals to the fashion followers and also appeals as it is winter. The cover model is Jennifer Aniston, using the star attraction and highlighting the article inside. The picture is a large mid shot, close up compared to most other cover models to draw attention to her. She wears a stylish black dress to keep up the fashion theme.

The magazine is glossy to show its classy nature and attract the upmarket reader. It is thick with a wide spine, the spine holds the strap line, trying to liken itself to a book ...

This is a preview of the whole essay

The magazine is glossy to show its classy nature and attract the upmarket reader. It is thick with a wide spine, the spine holds the strap line, trying to liken itself to a book for upmarket readers. The background is white, a stylish colour which suggests classy not loud style. White also suggests minimalism, which has been very fashionable recently. It highlights Jennifer Aniston and the sell lines. The magazine has used four colours – orange pink white and black. They are warm, complementing colours. The orange stand out and is used for the title, fashion, super sexy shopping and botox. The pink is also typically feminine and is used for 100, Jennifer Aniston, pages of coats, jackets hats and boots and 20% off. The mixture of colours keeps it interesting. The text is a mixture of sizes and thickness’ to keep it interesting and grab viewer’s attention. The important words in the sell lines are in colour and the rest in black or white.

Content Analysis

The majority of advertisements are for designer perfumes, watches and jewellery. The ads are nearly all beauty products and clothes with the exception of one mortgage and a few mobile phones.

The contents page consists of two pages, the first predominantly a stylish photgraph of a model in some very strange looking clothes, but somehow it looks fashionable. The Elle nametag is as on the front only has change its colour to florescent pink. The amount of text is minimal, and the size of it is small. Only the first 21 articles are listed compared to 58 on the next. A few main articles are repeated at the edges with large page numbers and pictures. The images are artistically placed with the overlapping edges that seems to be fashionable at the moment. The pink, black and white colour scheme runs through the contents pages.

The editors letter page includes a whats hot and whats not list supporting the mode of address and content of the editors letter. The letter is short and has large text and the title Editors letter is even bigger. The editors letter all about Vita Don Teese, advertising an article in the magazine and also advising the readers on what’s hot and fashionable. The editors picture is stylish, she stands against a white background, she is posed but it is not a professional model photograph, she smiles directly at the camera, and her signature sits next to her. The page also has a few pictures, of Vita Von Teese and another model, again overlapping stylishly.

The headers and size of the text are the similar, the style runs throughout. The colours change a lot throughout the magazine but they are used in the same way, and for the same things and support the usual black text against a white background.

Each article has a title with Elle attached to it, Ellestyle, Ellestarshoot etc.

388 pages 183 pages of adverts - 47.28%