- Level: AS and A Level
- Subject: Media Studies
- Word count: 2086
Marketing - Culture is one of the most important factor to marketers in that it both affects and describes human behaviour.
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Introduction
INTRODUCTION Culture is one of the most important factor to marketers in that it both affects and describes human behaviour. A good way of thinking about culture may be in terms of its usage in words such as taste and stylistic preferences, advertising preferences and regulation, superstitions and cultural sensitivities and modesty as it can be described their implications to marketers. In this assignment, I will examine some of the influences which considerate by the marketers to set up the market strategies in different places. At the end of it, you should be fully understand that the similarities and differences between and among cultures of 3 powerful Asian tribes-Chinese, Japanese, Korean. Marketer can use etic or emic approaches in marketing research and analysis to the upon countries. Advertising preferences and regulation Each country and culture is different advertising preferences and their government issues the regulation. So, marketers should know their regulations to avoid offending the regulation. Japan Japanese prefer the ambiguous terminology in advertising and indirect communication style. They would like to image the content of the advertisement though a story or entertaining the audience. It is not important to mention the company name and product rather than pleasing the consumer. ...read more.
Middle
So, you can see the human exchange and communication in Korea. Taste preference: Food Culture can affect people to select prepared, presented and eaten food. In some large cities, many restaurants can serve some diet dishes and national dishes to different culture people. They can provide variety full sets of cutlery to be selected by customer because of feeding habits also differ such as chop sticks, from hands and forks or knives. Japan Japanese would like to eat fast food because of modern country. The trend of eating habits is increasing in diet food but the western food is also popular in the youth people. You would find that there are so many convenient food machines in Japan especially in some business cities They would like some elegant and convenient package foods. So, markets should considerate the package of the food is most important if they want to go the target Japan market. Another factor is the convenient food machine, if the food products can store in the machine it would be very helpful to promotion. China China is one of the oldest advanced civilizations in the world. ...read more.
Conclusion
Japan Japan is very interesting country in modesty because they look like very shy and polite but they can accept the sexuality plays in the society. Nudity is permitted in the advertising to show in the public place. You can see the bare-breasted woman in the newspapers and on television. It is affected by the Western Culture because they like to follow and copy to them. Japanese is still a big man-national country. Women are following to the men and serving them every times. Marketers always use this feature in their advertising. China Chinese is always keeping good relationship with others because they think that the respect for others is very important. If someone appreciate the Chinese people, they will answer"no, it's nothing because it means that it is nothing special to accomplish it, you also can do it. In China, modesty is regarded as a principal moral. Since kindergarten, children are taught to be modest both in family and friends. It is very difficult to see the nudity in the common place in China because of prohibition. In the feudal society in China, people used to understand that everyone is equal and fair. They always remember the Confucian saying "Be modest to everybody at any time, at any place". ...read more.
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