It is important for me to be well decided on the 4Ps for my business, so I can attract my consumers buying my products rather than from my competitors and a well planned and managed 4Ps will bring profitable sales and better profit in business.
1) Product
- Market research
i) Spend a day in competitors’ shops to note that certain items always sell
quickly
ii) Set questionnaire*, asking customers what they want and usually
consume
b) Selecting product range
I will cover a full range of personal and student stationery but not office stationery. I have sent out letters to wholesalers and manufacturers asking for their catalogues on those products*.
c) Colour, design and package
I will pick those products in consideration of their colour, style, and design to meet my customers’ needs. I also consider packaging. They would be packed in a loose pack with polystyrene and a paper header for hanging display because from the analysis of my questionnaire survey Fig 4 shows that people usually spend small amount of money 2-5 sterling pound on stationery each time which implies that they are not usually buy in bulk pack quantity so header packaging is more suitable
* Appendix 2 & 4
P.12
d) Brand name and image
Apart from this I will import stationery directly from local manufacturers or overseas I also produce my own brand name stationery in good quality. Overall I am going to build up a students’ stationery image instead of office stationery image. In the analysis of my questionnaire survey Fig 7 and Fig 8 shows that over 85% of the people concern about price and quality rather than famous brand name.
e) Legislation consideration
When placing order on my products, I will request the suppliers and manufacturer to cope with Sale of Goods Act and Consumer Protection Act before I put them on sale.
- Price
a) Market research
i) Check price in competitors’ shops
ii) Set questionnaire, checking what price level would customer accept
iii) Set price ---- I will set my price using “cost plus pricing” rather than “ competition-based pricing” or “destroyer pricing” because my competitors are big retailers and wholesalers so I will not direct compete with them on price. If I use the other 2 ways of pricing I may make a loss or even cannot survive. Beating the competitors is not my business objective, satisfying the market and make a profit are my objectives, so I have to put more emphasis on other marketing mix factors such as product design, value added, better service and more effective ways of promotion and advertising so as to attract and switch customers from my competitors.
3) Promotion
I will focus on advertising for promotion. Before I conduct my advertising campaign I have to know about their rate and effectiveness to approach my customers, so I write to different media for their rate* and plan against my advertising budget. I need to choose the right media for my advertising campaign. The advertising campaign I want to use would be as follows, because they are cheaper and effective enough to reach my customers
- Attract new customers
i) Placing a half page advertisement in Oxford Mail and Sunday Times once a week for 2 months, so customers may know my opening.
ii) Advertising in and sponsoring students’ journals or magazines or students’ publications to penetrate my shop name and address and make known to students.
* Appendix 4
P.13
iii) Advertising on public transport especially buses because many students are taking buses everyday.
iv) Printing and handing out leaflets with shop name and address and promotion slogan together with product range brochure.
v) Direct mailing of catalogue to students through students’ housing lists from property agents and school accommodation departments.
vi) Promoting my business by Internet and developing web site and web page for my shop.
b) Hold old customers
i) Issue discount cards for repeated shoppers
ii) Carry out a trade-in scheme ---- any old customers who will bring in old or consumed stationery carry my shop logo and brand name will further be offer 1% direct discount from immediate buying of the same products.
iii) Student cards holders offer 1% discount
iv) By word of mouth as I will provide better service, late closing hours.
v) Promoting sense of belonging because I will emphases and create student image in every of my products.
On the other hand, the advertising methods I would not prefer to use are 1)broadcasting a message in the radio, 2)advertising on television, 3)putting an advertisement on the national press, 4)specialist trade magazines and billboards and 5)joining the trade fairs because most of these methods are expensive. Although more people will notice it using these methods comparing with advertising an article in the local newspaper and magazines, yet I think they would not be the best appropriate method of advertising to reach my potential customers segment and most of the money will be wasted and they are also out of my budget.
I will use persuasive advertising because I emphases in my advertisement about student benefits, money saving, value added, student product image, trade-in policy, wise choice being a student be a student.
4) Place
I choose the location of my shop in town centre because many students are attending colleges at town centre and others students also go to town centre quite often.
a) Rent and shop location research
-
I have read Oxford City Premises Register March 2001* and also went to some property agents to collect shop rent information and available shop site in the town city. I found that the shop rent in town is about ￡25 per m2 in a month.
P.14
- I will pick out some shops site and visit them to see if the place is easily accessible and visible by my customers.
b) Legislation issue
It is because I am not engaged in manufacturing or food product so factory laws and hygiene laws are not my concern. However I recognize that I have to submit shop floor plan to land office and fire department and cope with their laws. And there are some limitations about hanging signboards out the shop by the landlord.
c) Display method
I will choose hang and display method because I intended to sell the stationery items to students in small and loose pack, so most products are packed in plastic bag with header and the products could be hang on rails and have a full display instead of stacking up in piles on shelves. By this display method my goods are easily accessible by my customers. Besides, the front views of the whole products are more eye-catching so I choose hang and display method.
d) Channel of distribution
I would consider 2 channels for my good distribution. I am doing stationery retail business so I would buy goods from wholesalers and sell direct to my customers in my shop.
Manufacturer → Wholesaler → Retailer (me) → Customer
However I would also import my own brand name stationery directly made by manufacturers and I will skip wholesalers at this point.
Manufacturer → Retailer (me) → Customer
I recognize that when I buy goods from wholesalers I will have a wilder range of products and my profit will be less because the wholesalers are my middlemen. However I will get more profit if I buy direct from manufacturers and goods will be more specific and made in my brand name so the profit margin would be higher, but I also notice one disadvantage because order placed to manufacturers would be much bigger in quantity than I buy from wholesalers.
* Appendix 5
P.15
Conclusion
Being a student I have no idea about how a particular industry or business is established and running, so I asked my gather for opinions. He told me to think of my interest, my ability and the things I consume most. My answer was computer, food and stationery. According to my father’s opinions stationery business is workable and suit my ability. He said that every student spends on stationery and there are so many students in Oxford. Secondly, stationery retail business involves less technical know-how as in manufacturing industry and less hygiene problem to concern as in food industry or food retail business. I asked some of my friends and they had the same opinions thinking that stationery business is workable. And I myself also tend to start my business in that direction because I am familiar with stationery items and agree that students do spend a lot on stationery, so I conducted my research.
After the market research and questionnaire survey I may come to a conclusion that stationery consumption is in an up trend. In Oxford student stationery consumption is in great demand. It is the fact that more and more students are coming and studying in Oxford and local school aged children are increasing so market segment and customer base are both favourable for stationery retail business.
Analysing from the questionnaire I can also have a picture of students’ buying habit. They spend little money on stationery, therefore bulk value sales are not suitable. From the analysis of my questionnaire Fig 5, 6 and 9 indicate some weaknesses of my competitors. Fig 5 shows that there are 43% of people not happy with my competitors’ price. They are looking for cheaper price. Fig 6 shows that 37% of people not satisfied with my competitors’ product range. Fig 9 shows that totally 47% of people expect later closing time than my competitors do. So when I open my stationery retail shop I may aim at those issues and provide better service than my competitors. From those analysis I come to a point that students do not favour famous special brand name and they want cheaper goods so selling stationery in loose pack at affordable price with student image is workable.
P.16
Based on the above facts I would forecast that stationery retail business in Oxford is workable and demanding in the coming years. And my stationery retail business would make a profit if I implement closely with my work plan and marketing mix strategies.
I used bar charts or pie charts to present all my analysis of the questionnaire. The reason why I chose bar charts and pie charts instead of histogram and line graphs is because most of the results carried a percentage. Bar charts and pie charts are more suitable and clear for that function. People can easily see the proportion of each finding.
1) Limitations
However I also recognize some limitations:
- My customer survey covers only a small number of people which cannot fully represent my customer base and reflect all their needs and buying habits.
- It is due to my limited budget on advertising I cannot choose advertising on TV or radio so I cannot make my shop name known to my potential customers widely and fast over Oxford in a short time.
- New generation has grown up using computers so after a few years the demand for writing instrument may decrease.
- The increasing uses of electronic communication i.e. the sending of e-mail, report, homework through computers screen, therefore the demand for papers, files and envelops may decline gradually after some years so much attention must pay to notice this trend.
- Retail business is not like manufacturing plant. It is easy to establish so new competitors can enter market easily so good location is very important as well as shop image.
P.17
2) Improvements
There would be some improvements if I have a chance to do this coursework again. I would conduct my questionnaire survey with more people rather than 30 because the more the people I ask, the more accurate the result I can obtain. This time I have only asked 30 people which is a small number of people. Their opinions may only represent a small proportion of people. May be when I ask more people, the questionnaire results that I can obtain will be different.
Further more I should conduct not only one general survey but some secondary surveys on further stages on price, product range, in more detailed, specific questionnaire setting against those issues so that I can enter the market with the right price and pick the right product for my customers.
I should arrange more time to talk to the people of local chamber of commerce and region branches of Trade and Industry to have throughout elevation on market trends and relevant legislation including labour recruiting in stationery retail trade so that I can have an accurate estimation of work force requirements and conditions.
I should talk to finance people consulting them the ways and possibilities of call up capital and produce finance and sales forecast and break down budget on my advertising campaign so that my report would be more perfect.
P.18
3) Economic, social or environment effects:
a) Economic effect
- Provide more jobs for local people as my shop will take in about 20 full time staffs.
- Students will be offered with cheaper stationery so they will have more money to spend on food or other entertainment. It will indirectly benefit other trade.
b) Social effects
- Provide one more choice for local people.
ii) It will create competitions to my competitors which may lead to price cutting or changing in policy in staff recruiting.
c) Environmental effects
As I will import goods direct from overseas so goods delivery and unloading of container cargos will add pressure to Oxfordshire traffic and some inconvenience to pedestrians
4) Action plan review
To be more effective and practical I should adjust my action plan a bit:
- Under market research --- I should seek advice first from Trade and business magazines, local chamber of commerce, region branches of trade and Industry and TECs before I decided the detail of my business.
- Under state my competitors --- I should take other small competitors into account instead of just 2 main competitors
- Under contact supplier --- I should visit some of the suppliers in person so that I can have more positive reply because not many supplier response on my letter enquiry.
P.19
Bibliography
- Schober Direct Marketing -- Oxfordshire Volume 1 & 2
2) Shell LiveWIRE
3) Market Report 2000 by Pillippa Smith of Key Note Ltd
4) Oxford City Premises Register March 2001 by Oxford City Council
5) Yellow Page
6) GCSE Business Studies by Pat Bond with Jill Martin
7) Internet
a)
b)
c)
d)
8) Business Studies teacher Mr. R Pearsall
9) My father Mr. Ted Fung
End
P.20
Appendix
- Competitors’ information
- Questionnaire
- Mail shot address
- Letters and replies to / from suppliers and
advertising agents
- Retail premises and rent survey
- Advertising rate
P.21
Appendix 2
Questionnaire
1) Are you a student?
□ Yes □ Local student □ Overseas student
□ No
- How often do you visit stationery shop in town centre?
□ Twice a week □ Once a week □ Once a fortnight
- Which following kinds of stationery do you buy most?
□ Pens □ Paper Products □ Plastics folders or files
- How much do you consume on those items each time?
□ Under ￡2 □ ￡2 - ￡5 □ ￡5 - ￡10 □ Over ￡10
- Are you happy with the price of the products?
□ Yes □ No
- Are you satisfied with the product range in the shop you visit?
□ Yes □ No
- What products do you want to add to the present product range?
__________________________________________________
- Which products do you want to buy had been run out of stock?
_________________________________________________
- How often does this happen?
□ Once □ Twice □ More than twice
- Do you favour a special brand name?
□ Yes □ No
- What is your main concern upon your buying of the products?
□ Price □ Design □ Quality □ Durability
- How late would you expect a stationery shop to close?
□ 6p.m □ 7p.m □ 8p.m
- Would you book stationery on Internet if such service is available?
□ Yes □ No
Appendix 3
Mail shot addresses to suppliers and advertising agents
Appendix 4
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Oxford Mail
Newspaper House,
Osney Mead,
Oxford OX2 0EJ
Attention: advertising and sales department
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on your honourable newspaper.
If I want to place a coloured advertisement which is about half a page of the newspaper with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or do you have specific advertising agent handling for me?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on your newspaper. Thank you!
Yours sincerely,
James Fung
Appendix 4
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Biro Bic LTD
Whitbey, Avenue Park,
Royale, London, NW10 7SG
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Oxford Mail
Newspaper House,
Osney Mead,
Oxford OX2 0EJ
Attention: advertising and sales department
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on your honourable newspaper.
If I want to place a coloured advertisement which is about half a page of the newspaper with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or do you have specific advertising agent handling for me?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on your newspaper. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Oxfordshire Vale Magazine
Vale House, 2 The Close,
Stoke Lyne,
Oxfordshire OX27 8RZ
Attention: Mr. John Hart
2ndMarch 2001
Dear Mr. John Hart,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on your honourable magazine.
If I want to place an advertisement which is a full page of the magazine with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or do you have specific advertising agent handling for me?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on your magazine. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Biro Bic LTD
Whitbey, Avenue Park,
Royale, London, NW10 7SG
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
ABC Paper Products LTD
175 Milton Park, Milton,
Abington OX14 4SE
Attention: Mr. Anthony T Parker
2ndMarch 2001
Dear Mr. Anthony T Parker,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Esselte U.K. LTD
Waterside House,
Cowley Business Park,
High Street, Cowley,
Uxbridge, Middlesex UB8 2HR
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Acco U.K.
Gatehouse Road, Aylesbury,
Buckingham HP19 3DT
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Banbury Envelopes LTD
Thorpe Way,
Banbury OX16 8SP
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Evenlode Press LTD
Avenue 1, Station La,
Witney OX8 6XS
Attention: Mr. Jeffney Porter
2ndMarch 2001
Dear Mr. Jeffney Porter,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Spicers LTD
4-16 Artillery Row,
London SW1P 1RZ
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Aerodex Floyd
Tingewick Road Ind. Park,
Tingewick Road Buckingham
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Artoz LTD
Unit 52-53, TBAC Business Centre,
Boston House Grove Technology Park,
Downsview Road, Wantage OX12
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Truemans of Oxford LTD
Plot 8,
Oakfield Ind. Est Stanton Harcourt Road,
Eynsham, Oxford
Attention: sales department, sales manager
2ndMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I have decided to be a retailed opening a stationery shop at Oxford town centre, so I want to get some information of buying in stationery from your honourable company.
If I want to buy some stationery like ball pens, refills, rulers, notepads, files, colour pens, correction pens, folders, pencils etc., do you have a price list on those items? Could you send me a copy of your quotation together with the catalogue so that I can select my product range? And is there any discount when I buy in a large amount and pay C.O.D? What is the minimum order per item? What would be the delivery time after order is placed and cost? Do you work on credit terms of payment?
It would be appreciated if you post me the relevant information and the price list. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
The Mistral G.P LTD
Jericho Farm Cassington,
Witney OX8 1EB
Attention: Mr. Donald Phillips
14thMarch 2001
Dear Mr. Donald Phillips,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on Sunday Times and Oxford Mail.
If I want to place a coloured advertisement which is about half a page of the newspaper with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or would you handle it for me in a whole package?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on those two newspapers through your company. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Alexander Advertising (Int.) LTD
Alexander House, Station Road,
Wallingford OX10 0XF
Attention: Mr. James P. Alexander
14thMarch 2001
Dear Mr. James P. Alexander,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on Sunday Times and Oxford Mail.
If I want to place a coloured advertisement which is about half a page of the newspaper with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or would you handle it for me in a whole package?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on those two newspapers through your company. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Peter Watts Designs LTD
Fairview Est, Newton Road,
Henley On Thames RG9 1HG
Attention: Mr. Christopher A. Banks
14thMarch 2001
Dear Mr. Christopher A. Banks,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on Sunday Times and Oxford Mail.
If I want to place a coloured advertisement which is about half a page of the newspaper with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or would you handle it for me in a whole package?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on those two newspapers through your company. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
Marshall Jennings PR LTD
5 Market Place Mews,
Henley On Thames RG9 2AH
Attention: Mr. Neil A. Marshall
14thMarch 2001
Dear Mr. Neil A. Marshall,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on Sunday Times and Oxford Mail.
If I want to place a coloured advertisement which is about half a page of the newspaper with some photos for a consecutive of 10 days, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or would you handle it for me in a whole package?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on those two newspapers through your company. Thank you!
Yours sincerely,
James Fung
243A Banbury Road,
Summertown,
Oxford OX2 7HN
The Oxfordshire Weekly
PO Box 810
Oxford OX2 0YF
Attention: sales department, sales manager
14thMarch 2001
Dear Sir / Madam,
My name is James Fung and I am a student of year 11 in Gosford Hill School. I am doing my Business Studies coursework at the moment and I want to have some information about advertising placement charges on your honourable magazine.
If I want to place an advertisement which is a full page of the magazine with some photos for a consecutive of 5 issues, how much would it cost? Besides, how advance I would have to place my advertisement order? Do I have to provide the layout and negative or do you have specific advertising agent handling for me?
It would be appreciated if you would kindly send me your advertising rate and terms and conditions of placing an advertisement on your magazine. Thank you!
Yours sincerely,
James Fung
