Media Evaluation for Womens/Fashion Magazine Genre

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Evaluation

        For my coursework my aim was to produce a professionally designed magazine cover which could compete with similar existing products in the market currently. My magazine is aiming to break into the fashion/woman’s magazine genre, and is going to be in competition with magazines such as Vogue and Marie Claire. The title of my magazine is “Honey” the title of the magazine is important as it signifies what the magazine is about and who it is aimed at. This title fits my market for sophisticated, rich young women. Honey signifies youth, happiness, purity and sweetness. It’s like vogue but it aims at a younger professional female market.  Honey means several different things such as the sweet substance and it’s also a name you call loved ones, “Honey Trap” is where I really got the idea of what to call my magazine from it means a big attraction, trapping people to be hooked to the magazine, this is my main objective and as well as taking the rival magazines readers. Looking at all these definitions for the word honey and what the word symbolises I realised calling my magazine “Honey” would be perfect. All magazines have a main image that represents the target reader, the target reader for this magazine happens to be a lot like me and they share my tastes and interests. So on the front cover of my magazine the main image is a picture of me. I believe the main reader of my magazine would be able to relate to me and be drawn to the magazine because of this fact. Magazines always have a uniform colour scheme. Fashion/women’s magazines generally abide by the general codes and conventions having colour schemes consisting of pink and red tones. I chose not to stick to these conventional colours but opted for a colour scheme of orange, cream and generally quite warm tones. This sets my magazine apart, makes it look more modern and contemporary and reflects of the word honey that conjures up these warm tones as soon as you hear the word. These are many reasons I thought not to stick to the generally pink and red generally pastel schemed magazines there’s no point in blending in when I can make sure my magazine stands apart from the competition. I’ve made sure the stories in the magazine are of interest to the target audience, I know they are of interest due to the research I have conducted and looking at what stories other magazines covers. Stories shown on the cover are the most important as this is what attracts potential customers to actually buy the magazine.

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        The type of person that would read my magazine is a young, middle class woman aged around 16-20 but the age range could be lower as younger girls are tending to read magazines aimed at an older market, so this typical reader is obviously my target audience but I will keep in mind that it’s going to be like a vogue for a younger market. My magazine is going to be appealing to the readers of magazines such as vogue and Marie Claire, I’m going to do this by making my magazine much more fashion forward, and risky. As youth ...

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