Genre – Punk
These are the conventions of punk:
- Low prices- shows and record prices
- Laid Back, friendly attitudes – they treat all their fans well and as equally as themselves and reply personally to all fan letters and emails.
- Links to extreme sports – skateboarding, surfing, BMXing, etc.
- Male dominated.
- Unique style of clothing
- Lyrics relate to ordinary everyday problems
- Guitar/Drum /Bass instruments used
Why are Genres important? And to whom?
Genres are important primarily as a tool to sort out types of music from each other in public outlets such as music stores, example HMV. They are also used to define different types of music from each other in the music press and television. Therefore genres are important to music retailers, the music press, television broadcasters and music product consumers.
Cast Study : Madonna
We, as a class looked at MADONNA’S image and how the WORLD MEDIA portrays her. To find this information we took a look at some of Madonna’s music videos and how she portrays herself and acts in them.
An aspect of the media Madonna is very good at is adapting her image with the times, so she remains popular and favoured by the public. She does this by adapting her style of dress and style of music for the style of the time. This has been effective throughout the whole of her career. It has helped her maintain her continual success over the years and has helped her maintain her current audience.
There are certain parts of her style that she has kept over the years, which are unique to her. In all of her music videos she always has an aspect of religion, as she herself has been very religious all of her life.
In 1993 Madonna did her ‘Bad Girl’ video. The title right away describes the style of the time was to have a bad girl image. She portrays this image in the ‘Bad Girl’ video. First of all, at the start of the video, the scene is a business office, and she is working in it, dressed as a businesswoman. This is a symbol of independence, and the bad girl image has not yet come in to play. But she then leaves her office and a man follows her, this could mean a number of things. He may be a representation of how she is watched by members of the male gender all the time. The scene changes to her, half-naked on a bed. This is a symbol of her sexuality and how she uses to get attention. There is an aspect of sexuality in all of her music videos. Also she always has a representation of religion in all of her videos. In this particular video she is wearing numerous necklaces around her neck with religious symbols on such as the cross.
The audio representation of Madonna in the ‘Bad Girl’ video is of a grown up image because the song is a ballad; also the song has a dance rhythm, as with all of Madonna’s songs. This is to fit into the dance genre.
In Madonna’s 1998 video ‘Frozen’ there is still the dance beat and again, like in the ‘Bad Girl’ video, the mood is very serious although there are touches of ethnic religion, such as markings on her hands and the song also has a kind of ethnic feel to it. Also the sexuality is still in the video, with Madonna’s movements and clothing in the video.
In the video for ‘Ray of Light’ which, as with ‘Frozen,’ was also done in 1998, there is still the dance beat, but it is much faster than the beat in the ‘Frozen.’ Also it is a much happier song than ‘Frozen’ which again shows how Madonna changed her style of music, even within a year, to keep up with the times.
‘Less Than Jake: Borders and Boundaries’ album cover
Denotation
Connotation