media studies music video report

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Media studies - music video essay

In media studies we have been given the task for our new A2 media course; the task was to produce a music video. Last year we produced an opening scene for a thriller movie and a title sequence for kids TV show. This year's task differs completely to last years work, this time we are designing something around a song. Last year we could design something from nowhere and use our own inspiration to create a short piece of filming. I this is why this year's task is more challenging because we have to design something that coincides with the song and its lyrics. Also last year we were using iMovie, which is a program we used for our thriller and kids TV, whereas this year we are using 'final cut', to edit our work, which is a completely different program, which obviously involves different skills and techniques.

Before we started the planning and before we even chose the song we had to learn how to use 'final cut'. This took a few lessons last year and we put together a quick music video in a couple of lessons, just so we could get use to 'final cut'. We also went over it again this year. We were also shown many examples of famous music videos and music videos that would be a good example and even a good inspiration for us to follow. Some of the videos included; Geri Halliwell- 'Its raining men', Meatloaf- 'I would do anything for love' and The Cardigans- 'my favourite game'. In each song we looked at how different editing techniques were used and we could maybe use these ideas in our videos. In Geri Halliwells, 'It's raining men' video we basically saw how a large-scale production was put together and how many different camera shots were used from all different angles. The Meatloaf video gave us a great example of how a music video can play part in telling a great story along with the music.
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As well as looking at professional work, from well know artists and producers we looked at student examples from the last year. We did this to see what the standard was for the different grades. We also had a talk from a promo director, who told us about his work and the different videos he worked on. This talk was useful because we could see how the video was made and tricks we wouldn't have known about if he hadn't come in and talked to us.

Obviously to get the project on its way we had ...

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