Media Studies Radio Evaluation.

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Media Studies Radio Evaluation

Introduction

Well, I would say that advertising is the key point to a Radio Stations success. It is also very beneficial for the advertisers of course and is a good way to raise funds. From the Radio stations point of view, advertisers are good and effective way of bringing money in and they also fill in slots to give the presenters and audience a break.

From the advertiser’s point of view, the Radio Station is their ‘voice’. It is a way that they can sell their ideas and share with the people listening to the station. This comes at a cost though, and they have to pay a sponsorship fee which increases with the amount of adverts that they want. The prices are not fixed though, and the advertisers can sometimes find that when the Stations ratings go up, the prices soon follow the trend.

The money that the radio station makes is sometimes used to pay the presenters their wages. The Radio Station needs good presenters so that the audience hears a familiar voice that they like. The money also goes towards paying to help the station run efficiently, e.g.

  • Rental
  • Rates
  • Tax
  • Equipment hire
  • An RSL etc.

A Radio Station is expensive to run so all contributions are readily accepted. This is why ‘pirate’ radio stations are envied. The money that they pay out is minimal and in some cases they don’t even have to pay the presenters. They use advertisers as well and have a higher income which they can spend on their own personal needs.

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Advertising on the radio is also a way to appeal to a larger audience. They can use catchy slogans which people will remember and increase the sale of their product. Because most people listen to the radio as they are doing other things, they sometimes remember adverts which they have taken in sub-consciously and are more likely to go and buy the product.

The Radio Station and Advertisers have a complimentary relationship. They are part of a cycle which benefits each other and make money because of it.

  1. Advertisers pay money to Station
  2. Station ...

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