The following captions are shown:
Catalysts
PAS
ABS
The car is shown in a way of power rather than standard features such as lots of trunk space and re-enforced bumpers.
Since the car is seen to be fast they show a jet at the end of the advertisement.
When the jet fly’s over the car, the pilot is using phonetics. It reads, Sierra (S), Alpha (A), Alpha (A), Bravo (B) – (SAAB)
The advertisement is aimed at males.
My Advertisement –
Before I create my advertisement I will demonstrate what a stereotypical man want from a car, and what a stereotypical woman would want from a car.
Traditionally Men are supposed to have big, loud and sporty looking cars with a big engine.
Traditionally Woman are supposed to have a small, smooth running and enough space in the trunk to hold the weekly shopping.
The car I will be advertising will be called the “Magnifico”. I need a slogan for the car and because of the cars name I and the rest group have chosen:
“If David Beckham was a car…(picture of Magnifico)
Magnifico, a star in its own class.” (Black screen with company logo)
I am now going to write my storyline for the Magnifico advertisement.
There is a soldier on an assault course wearing green camouflage combats and a beret. There are close up and fast moving shots showing different parts of the soldiers body whilst switching between that and shots of different parts of the car. The soldier then gets to the end of the assault course and fly’s down a zip line at a very fast speed and lands next to the car. The soldier climbs into the car and wheel spins away at a high speed. Eventually, the car pulls up at a supermarket and hand brake turns into a parking space. A man then approaches the car with a trolley full of shopping and two children. The soldier then removes the beret and reveals her long blond hair.
This obviously means that the soldier is in fact a woman who has went to pick her husband and her kids up from the supermarket.
Now that I have an advertisement, I will need to think about what age groups or type of people this advertisement is aimed at.
The advertisement would be aimed at 17 – 23 year olds, as the Magnifico is not an expensive car to buy or run. The car would appeal to male or female as the advertisement shows this.
I have prepared a list of slogans that could have been used for my advertisement:
Magnificent.
Unique in its own way.
Top notch Mobile.
Evaluation – To show that I understood gender stereotyping, I mixed the stereotyping round in my advertisement. By doing this, it shows that the car is not only sporty, but women can drive it as well as men.
I chose to pick a low age for my target audience, as the car would be ideal for a first car and not much to run.
Working in a group was no problem for me as the whole group came up with different ideas that worked well.
As a whole, I think that this project was a success. We were placed in random groups, away from who we’d usually chose to work with. I think that this was a good idea because mostly, when placed with friends, you tend to talk a bit more and get less work done.
