• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Work on Advertising - produce a car advertisement, which breaks with traditional representations

Extracts from this document...


Media Work on Advertising The aim of this piece of coursework is to work in groups to produce a car advertisement, which breaks traditional representation. I watched and deconstructed an advertisement for a SAAB car. I thought about stereotyping. I then produced a; * Storyline * Storyboard * Evaluation for my groups advertisement. The SAAB advertisement is trying to sell the car to me. It implies that the car is a more powerful form of transport as a jet engine. SAAB Make Jets. In the following section I will be showing how my group and me deconstructed a SAAB advertisement. Deconstructing the Advertisement - Storyline - A man gets into a car and drives onto a road on a twist quarry cliff on a cloudy day. He speeds round the corners coming centimetres from falling of the edge of the cliff. ...read more.


Traditionally Men are supposed to have big, loud and sporty looking cars with a big engine. Traditionally Woman are supposed to have a small, smooth running and enough space in the trunk to hold the weekly shopping. The car I will be advertising will be called the "Magnifico". I need a slogan for the car and because of the cars name I and the rest group have chosen: "If David Beckham was a car...(picture of Magnifico) Magnifico, a star in its own class." (Black screen with company logo) I am now going to write my storyline for the Magnifico advertisement. There is a soldier on an assault course wearing green camouflage combats and a beret. There are close up and fast moving shots showing different parts of the soldiers body whilst switching between that and shots of different parts of the car. ...read more.


I have prepared a list of slogans that could have been used for my advertisement: Magnificent. Unique in its own way. Top notch Mobile. Evaluation - To show that I understood gender stereotyping, I mixed the stereotyping round in my advertisement. By doing this, it shows that the car is not only sporty, but women can drive it as well as men. I chose to pick a low age for my target audience, as the car would be ideal for a first car and not much to run. Working in a group was no problem for me as the whole group came up with different ideas that worked well. As a whole, I think that this project was a success. We were placed in random groups, away from who we'd usually chose to work with. I think that this was a good idea because mostly, when placed with friends, you tend to talk a bit more and get less work done. Daniel Richardson 10N1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    The presentation of the product itself plays a minimal role in the advertisement, but the advertisement is so spectacular and memorable that too much presentation of the product would ruin it. However, a lot of Guinness' sound effects and colours are used throughout, as a constant reminder to what is being advertised.

  2. Free essay

    Tetley Evaluation

    The problems that accord in the pre production that we couldn't find a location to film which also was a problem for the directing because I couldn't do the camera shot list or even the storyboard. So as a group we made sure to find a location to film as

  1. Marketing Media and Audience Feedback

    This strategic approach will ensure that I collate a portfolio of evidence showing that I can meet all the assessment objectives in order to achieve the unit. Learning outcomes will also be met to correspond with the assessment objectives to enable a competent approach, although evidence showing the ability to

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    the latent requirements wake up. Any advertising to some extent carries out the first function because always gives the information to the customer about the goods or service. Partly advertising is designed for propaganda of the goods or services, but this advertising also carries the information of the existence of

  1. GCSE Coursework - Media Essay

    This would appeal to the target audience because as teenagers they are still discovering themselves so mystery in a way would aggregate up some of their feelings. The colours used on the poster tie in with the zodiac theme because the main background colour is yellow.

  2. How Does Advertising Work

    * However, in terms of functional aspects a more specific advertising goal is required. * There are various advertising objectives, which can largely be generalised into the following eight areas: o To provide product information, to convert product concept, to increase brand awareness, to improve brand attitude, to establish public

  1. Promotions & Advertising

    The vast majority of make-up brands rely heavily on PR and gaining valuable column inches in all consumer titles, from the women's weeklies and monthly glossies to weekend newspapers such as 'You' magazine in the Mail on Sunday and 'Style' in the Sunday Times.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    It makes the caption hard hitting to the reader. The Oxfam advertisement uses facts and opinions in the advert. Sentences such as, 'where arms controls cause 90% of war casualties, and 84%, of the murdered are ordinary men and women'.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work